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Bill

Bill

AB 1865

Text message advertisements.

2025-2026 Regular Session Introduced by Rebecca Bauer-Kahan

California bill regulating text message advertisements, establishing consent requirements and restrictions on promotional SMS to protect consumers from spam while potentially affecting business marketing practices.

In committee: Held under submission.
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Bill Summary · AB 1865

Legislative bill overview

AB 1865 regulates text message advertisements in California, establishing rules for how businesses can send promotional SMS messages to consumers. The bill is currently in committee review with author amendments being considered for refinement before further legislative action.

Why is this important

Text message advertising has grown significantly as a marketing channel, but currently lacks comprehensive California-specific regulations. This bill addresses consumer concerns about unsolicited SMS spam, privacy, and consent requirements that could affect both consumer protection and business marketing practices across the state.

Potential points of contention

  • Consent and opt-in requirements: Defining what constitutes valid prior consent for SMS marketing and whether businesses face burdensome compliance costs
  • Enforcement mechanisms: Who enforces violations (Attorney General, consumers through lawsuits, regulatory agencies) and what penalties apply to violators
  • Business impact scope: Whether exemptions exist for certain industries (financial services, healthcare, political organizations) and the compliance burden on small businesses versus large corporations

Compiled from official sources — confirm details with the bill’s official record.

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