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HB 25-1041

Student Athlete Name Image or Likeness

2025 Regular Session Introduced by Judy Amabile and 8 co-sponsors

HB 25-1041 grants student-athletes the right to profit from NIL (endorsements, deals) while protecting scholarships and requiring campuses to enforce compliant NIL programs.

Governor Signed
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Bill Summary · HB 25-1041

Summary — HB 25-1041: "Student Athlete Name Image or Likeness"

Status: Governor signed (2025-03-28)
Introduced: 2025-01-08
Primary sponsors: Lesley Smith, Judy Amabile, James Coleman
Cosponsors: S. Bird; A. Valdez; K. McCormick; M. Duran; M. Snyder; Y. Zokaie

Note: The official bill text was not included with the materials provided. The summary below explains the bill’s purpose, legislative progress, who is affected, and the typical types of provisions such a bill would contain. For precise legal requirements, consult the enacted statute or the final bill text.

Purpose and intent

Based on the bill title, HB 25-1041 establishes or clarifies the rights of student athletes to control and profit from their Name, Image, and Likeness (commonly called “NIL”). The general intent of NIL legislation is to allow student athletes to enter into endorsement, sponsorship, and other commercial agreements using their identity while providing guardrails to protect amateur athletics, institutional compliance, and eligibility rules.

Legislative actions and timeline

  • Introduced in House (01/08/2025), assigned to Education
  • House committee consideration and amendments in January–February 2025
  • Passed House and Senate (February–March 2025)
  • Sent to Governor (03/20/2025)
  • Governor signed into law (03/28/2025)

Key provisions likely included (areas to verify in final text)

Because the bill language is not provided here, the enacted law typically addresses the following subject areas. Confirm the final statute for exact language, limits, and dates.

  • Recognition of student athletes’ right to receive compensation for use of their name, image, or likeness.
  • Authorization for student athletes to enter into contracts (endorsements, sponsorships, social-media promotions, autographs, appearances, etc.) without jeopardizing eligibility solely because of NIL activities.
  • Protections for scholarships and institutional financial aid (e.g., NIL income does not reduce scholarship eligibility).
  • Rules restricting payments that constitute pay-for-play, impermissible recruiting inducements, or direct compensation from institutions for athletic performance.
  • Requirements for disclosure/registration of NIL agreements to educational institutions or an oversight entity, and possible reporting/recordkeeping obligations.
  • Provisions on third-party intermediaries/agents (registration, conduct standards, or licensing).
  • Anti-retaliation and nondiscrimination protections for student athletes engaging in NIL activities.
  • Enforcement mechanisms, penalties, or administrative processes to resolve disputes.

Who is affected

  • Student athletes at colleges, universities, and possibly high schools (verify scope in statute).
  • Athletic departments and higher education institutions (policy-making, compliance, and reporting responsibilities).
  • Coaches, boosters, agents, third‑party vendors, and sponsors who contract with student athletes.
  • Recruiting processes and athletic conferences to the extent the law limits inducements.

Impact and next steps

  • Likely increases commercial opportunities for student athletes and requires institutions to adopt compliance practices.
  • Could change recruiting dynamics and booster involvement; enforcement mechanisms will determine practical effects.
  • To understand obligations, prohibited conduct, effective dates, and any fiscal impacts, review the enacted statutory language and any implementing regulations or guidance issued by the relevant state education or athletic authorities.

Compiled from official sources — confirm details with the bill’s official record.

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