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Bill

SB 114

Spirituous Liquor Manufacturer Sales Rooms & Other Alcohol

2026 Regular Session

Colorado bill allows distilleries to operate on-site sales rooms for direct consumer purchases, matching privileges already available to breweries and wineries.

Governor Signed
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Bill Summary · SB 114

Legislative bill overview

SB 114 permits spirituous liquor manufacturers in Colorado to operate sales rooms where they can sell their products directly to consumers on-site, similar to existing privileges for beer and wine producers. The bill modifies state alcohol beverage laws to create parity among different alcohol producers regarding direct-to-consumer sales capabilities.

Why is this important

This change affects Colorado's $2+ billion alcohol industry and could increase revenue for distilleries while providing consumers more direct access to craft spirits. It also addresses a competitive imbalance where beer and wine manufacturers already have this sales room privilege but distilleries do not, potentially influencing where producers choose to locate operations.

Potential points of contention

  • Alcohol consumption concerns: Opponents may argue that easier access to higher-proof spirits could increase consumption rates, particularly in communities already dealing with alcohol-related public health issues
  • Tax revenue implications: Questions about whether on-site sales affect tax collection, pricing controls, and whether the state adequately accounts for direct sales in alcohol tax revenues
  • Existing retail competition: Liquor store owners and wholesalers may oppose direct manufacturer sales as undermining their traditional distribution model and profit margins

Compiled from official sources — confirm details with the bill’s official record.

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