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SB 1780

SB 1780 - The act provides that no person, company, or business shall sell or market products using the term "wood" without the product's decorative surface being made of solid wood or wood veneer. No person, company, or business shall advertise or sell any part of a product marketed using wood-related terms or names of wood species, as described in the act. A person, company, or business may sell any product physically located in the state as of August 28, 2026, that is packaged in violation of the provisions of the act if the product is clearly labeled: "This product is not made from wood." After August 28, 2026, no additional products shall enter the state if the packaging is in violation of the act. The act is similar to SCS/HCS/HB 3004 (2026). JULIA SHEVELEVA

2026 Regular Session

The bill bans marketing products with wood terms unless the decorative surface is solid wood or wood veneer.

Second Read and Referred S Agriculture, Food Production and Outdoor Resources Committee
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Bill Summary · SB 1780

Summary of SB 1780 (Session 2026, Missouri)

Purpose and intent

SB 1780 proposes to regulate the use of the term “wood” and other wood-related terms in marketing and labeling of consumer products. The bill aims to ensure that products marketed or labeled with wood terminology are made from solid wood or wood veneer, and to prohibit the marketing of products that use wood-related terms unless they meet this standard.

Key provisions and changes

  • Prohibition on wood terminology for non-wood products

    • No person, company, or business may sell or market a product using the term “wood” if the product’s decorative surface is not made of solid wood or wood veneer.
    • The bill also prohibits advertising or selling any part of a product marketed with wood-related terms or the names of wood species unless the product’s surface meets the solid wood or wood veneer requirement.

  • Compliance and labeling for existing stock

    • A product that is physically located in Missouri as of August 28, 2026, and packaged in violation of the act may be sold or marketed if it is clearly labeled: “This product is not made from wood.”

  • New imports after the effective date

    • After August 28, 2026, no new products may enter Missouri if their packaging violates the act’s wood terminology restrictions.

  • Parallel provision

    • The act is stated as identical to HCS/HB 3004 (2026), indicating it mirrors a companion bill with similar provisions.

Who/what is affected

  • Affected entities:
    • Manufacturers, distributors, retailers, and marketers of consumer products that use wood-related terms in branding, labeling, or advertising.
  • Affected products:
    • Any product marketed with “wood” terminology or wood species names in its branding or labeling, and whose decorative surface is not solid wood or wood veneer.

Procedural and timeline aspects

  • Legislative action timeline:
    • February 26, 2026: First reading.
    • May 7, 2026: Second read and referred to the Senate Agriculture, Food Production and Outdoor Resources Committee.
  • Effective and transition dates:
    • August 28, 2026: Critical date for two actions:
    • Products already in Missouri with packaging violating the act may be sold if properly labeled as “This product is not made from wood.”
    • After this date, no new products may enter the state if their packaging violates the act.
  • Overall alignment:
    • The bill is described as identical to HCS/HB 3004 (2026), suggesting a synchronized, companion measure across chambers.

Potential impact and considerations

  • Market effects:
    • Likely tighter labeling and marketing constraints on products marketed as wood-related but not made from solid wood or wood veneer.
    • Possible reshaping of branding practices for furniture, cabinetry, home goods, and other decorative items that use wood terminology.
  • Consumer transparency:
    • The labeling provision for violative products provides a mechanism to inform consumers about non-wood composition for existing stock.
  • Compliance burden:
    • Manufacturers and retailers may need to audit product surfaces and marketing materials to ensure consistency with the solid wood or veneer standard.
  • Enforcement and penalties (not detailed in the summary):
    • The bill does not specify penalties in the provided text; typical enforcement would involve regulatory action for noncompliance, potentially affecting sales and violations.

This summary focuses on the substantive provisions and practical implications of SB 1780 as described. If you need, I can compare it to the companion HB/HCS 3004 text for any nuanced differences or provide a brief compliance checklist for businesses.

Compiled from official sources — confirm details with the bill’s official record.

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