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Bill

Bill

A 3165

Requires telemarketers making sales calls to display name and telephone number on any caller identification service.

2026-2027 Regular Session Introduced by Aura Dunn and 4 co-sponsors

New Jersey bill requires telemarketers to display authentic names and phone numbers on caller ID to combat fraud and unwanted calls.

Introduced, Referred to Assembly Consumer Affairs Committee
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Bill Summary · A 3165

Legislative bill overview

Bill A 3165 mandates that telemarketers making sales calls must display their actual name and telephone number on caller identification (caller ID) systems. The bill was introduced in the New Jersey Assembly and referred to the Consumer Affairs Committee in January 2026.

Why is this important

Telemarketing fraud and unwanted robocalls are persistent consumer problems, with caller ID spoofing allowing bad actors to mask their identity and legitimacy. Requiring transparent caller ID information could help consumers identify legitimate businesses, reduce fraud vulnerability, and enable better call screening. This addresses growing public frustration with deceptive calling practices while potentially protecting vulnerable populations from scams.

Potential points of contention

  • Business compliance costs: Telemarketers argue implementation requires system upgrades and may create competitive disadvantages for smaller operations unfamiliar with new requirements
  • Definition ambiguity: The bill may lack clarity on what constitutes a "telemarketer" versus other callers, and whether it applies to call centers, contractors, or only direct company employees
  • Enforcement challenges: New Jersey alone cannot regulate interstate calls; effectiveness depends on federal coordination and may require FCC alignment with existing TCPA (Telephone Consumer Protection Act) regulations
  • Legitimate business concerns: Some argue the requirement could enable harassment of telemarketers themselves or be circumvented through spoofing technology that ignores state-level mandates

Compiled from official sources — confirm details with the bill’s official record.

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