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HB 3333

Requires mobile application providers to allow customers to cancel their subscription service through the mobile application

2026 Regular Session Introduced by Ian Mackey and 1 co-sponsor

Missouri bill requires app developers to allow subscription cancellation directly within their apps, eliminating forced workarounds like website-only cancellation portals.

Referred: Emerging Issues(H)
#attorneygeneral #banksandfinancialinstitutions #businessandcommerce #merchandisingpractices
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Bill Summary · HB 3333

Legislative bill overview

HB 3333 requires mobile application providers to offer a cancellation option for subscriptions directly within their mobile apps, matching the ease of the subscription process. The bill mandates that customers cannot be forced to cancel subscriptions through alternative methods like websites or customer service calls.

Why is this important

Many app-based services make subscriptions easy to purchase but deliberately obscure or complicate the cancellation process, trapping consumers in unwanted recurring charges. This bill addresses a consumer protection gap by ensuring subscription cancellation is as accessible as subscription creation, potentially saving consumers money and reducing deceptive billing practices.

Potential points of contention

  • Business compliance costs: App developers argue implementing in-app cancellation systems requires significant technical resources and infrastructure investment
  • Scope and definitions: Unclear whether the bill applies to all mobile apps with subscriptions or only certain categories; may create compliance confusion for smaller developers
  • Interstate enforcement: Missouri-based legislation may face challenges regulating companies operating nationally or internationally, and businesses might argue federal action is needed instead

Compiled from official sources — confirm details with the bill’s official record.

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