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Bill

LB 1046

Require school policies relating to name, image, and likeness rights for high school students

109th Legislature (2025-2026) Introduced by Terrell McKinney

Nebraska bill requiring high school policies to regulate student athletes' commercial use of their names, images, and likenesses to prevent exploitation and establish oversight standards.

Notice of hearing for February 02, 2026
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Bill Summary · LB 1046

Legislative bill overview

LB 1046 would require Nebraska school districts to establish policies governing how high school students' names, images, and likenesses (NIL) can be used, particularly in commercial contexts. The bill addresses the growing practice of student athletes monetizing their personal brands, which has become more common following NCAA rule changes that permitted NIL deals at the collegiate level.

Why is this important

As NIL opportunities expand downward to high school athletes, schools need clear guidelines to protect student privacy, prevent exploitation, and ensure equitable treatment. The bill recognizes that minors may lack experience managing commercial agreements and that schools have a duty to oversee these arrangements on campus or involving school resources.

Potential points of contention

  • Scope and enforceability: Unclear whether policies would apply only to school-sanctioned activities or extend to independent deals students make outside school, raising questions about parental rights and school authority
  • Equity concerns: Rules could inadvertently disadvantage student athletes in less popular sports or schools with fewer commercial opportunities, or alternatively, restrictions might prevent students from earning income their peers can access
  • Administrative burden: Schools would need resources to monitor, approve, and enforce NIL policies, potentially requiring legal expertise many districts lack

Compiled from official sources — confirm details with the bill’s official record.

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