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Bill

HB 2491

Relating to the use of certain algorithmic devices in the determination of residential rental prices.

89th Legislature (2025) Introduced by James Talarico

HB 2491 regulates algorithmic pricing tools in residential rentals to prevent coordinated price-setting and protect renters from artificially inflated housing costs.

Referred to Trade, Workforce & Economic Development
#business&commerce--tradepractices(i0006) #civilremedies&liabilities(i0065) #propertyinterests--landlord&tenant(i0610)
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Bill Summary · HB 2491

Legislative bill overview

HB 2491 would regulate the use of algorithmic pricing tools in residential rental markets by restricting or requiring transparency around how landlords use automated systems to set rental prices. The bill addresses concerns that algorithmic pricing software may artificially inflate rents by enabling coordinated pricing practices among landlords.

Why is this important

Rising rental costs have made housing increasingly unaffordable for many Texans, and algorithmic pricing tools have drawn scrutiny from consumer advocates and policymakers who worry they may contribute to synchronized price increases across markets. The bill could protect renters from potential anti-competitive pricing practices while potentially affecting property management efficiency and landlord revenue optimization strategies.

Potential points of contention

  • Property rights vs. regulation: Landlords may argue they should have freedom to use any legal business tools, while tenant advocates counter that algorithmic coordination can harm market competition and affordability
  • Enforcement challenges: Defining what constitutes illegal algorithmic pricing and monitoring compliance could prove technically complex and costly for regulators
  • Economic impact uncertainty: Restrictions could reduce landlord investment in properties or increase administrative burden, potentially affecting housing supply and rent rates in unpredictable ways

Compiled from official sources — confirm details with the bill’s official record.

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