Bill
HB 2907
Texas bill prohibits landlords from using tenants' names or images for commercial purposes without explicit written consent, establishing tenant privacy rights and liability for violations.
HB 2907 restricts landlords, their managers, or their agents from using a tenant's name or likeness for commercial purposes without explicit consent. The bill establishes legal protections for tenants against unauthorized commercial exploitation by their landlords. It creates a private right of action, allowing tenants to sue for violations.
As digital marketing and social media expand, landlords increasingly use tenant photos or testimonials in advertising without permission—potentially for profit. This bill addresses a privacy gap where tenants have limited recourse against their landlords' commercial use of their identity. It balances property owners' business interests with tenants' personal rights and dignity.
Compiled from official sources — confirm details with the bill’s official record.
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