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Bill

SB 1356

Relating to the Texas alcohol tourism development program and advisory committee.

89th Legislature (2025) Introduced by Tan Parker

SB 1356 creates a Texas alcohol tourism development program and advisory committee to promote wine, beer, and spirits industry tourism statewide.

Left pending in committee
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Bill Summary · SB 1356

Legislative bill overview

SB 1356 establishes a Texas alcohol tourism development program and creates an advisory committee to promote alcohol-related tourism across the state. The bill aims to coordinate marketing, economic development, and tourism initiatives centered on Texas's wine, beer, spirits, and distillery industries.

Why is this important

Alcohol tourism (wine country visits, brewery tours, distillery experiences) generates significant tax revenue and supports rural economies in regions like the Hill Country and West Texas. Formalizing this program could increase visitor spending, create jobs, and provide competitive advantage against other states with established alcohol tourism brands.

Potential points of contention

  • Industry representation concerns: Questions about whether the advisory committee fairly represents small, independent producers versus large corporations, and whether it includes community/environmental voices
  • Public funding allocation: Debate over how much state tax revenue should fund alcohol industry promotion versus other tourism or economic development priorities
  • Regulatory overlap: Potential conflict between the new program and existing Texas Alcoholic Beverage Commission regulations, and clarity on enforcement authority

Compiled from official sources — confirm details with the bill’s official record.

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