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Bill

HB 862

Relating to the labeling, advertising, and sale of products as "zero emissions."

89th Legislature (2025) Introduced by Brian Harrison

HB 862 establishes Texas standards for "zero emissions" product labeling to prevent misleading environmental marketing claims on vehicles and consumer goods.

Referred to Trade, Workforce & Economic Development
#business&commerce--general(i0050) #business&commerce--tradepractices(i0006) #environment--air(i0325) #packaging&labelingrequirements(s0339)
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WeVote Research Nonpartisan
Bill Summary · HB 862

Legislative bill overview

HB 862 would regulate how products and vehicles can be marketed as "zero emissions" in Texas by establishing standards for what qualifies for this label. The bill appears designed to prevent misleading advertising claims about environmental benefits, particularly for vehicles and products marketed to consumers.

Why is this important

As clean energy and electric vehicle markets grow, companies increasingly market products as "zero emissions" to attract environmentally conscious consumers. Without clear standards, these claims can be misleading if they don't account for emissions from electricity generation, manufacturing, or supply chains—meaning consumers may make purchasing decisions based on incomplete information.

Potential points of contention

  • Definition disputes: What counts as "zero emissions"—only tailpipe emissions, or lifecycle emissions including power generation? Different standards would dramatically affect which products qualify.
  • Industry impact: Stricter standards could limit marketing claims for electric vehicles and renewable products, potentially affecting manufacturers' ability to advertise competitively.
  • Enforcement challenges: Who determines compliance and what penalties apply? Small businesses may face compliance costs while larger competitors absorb them more easily.
  • Consistency with federal law: Texas standards could conflict with federal FTC regulations on environmental marketing claims, creating legal complexity.

Compiled from official sources — confirm details with the bill’s official record.

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