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Bill

Bill

SB 572

Relating to: requirements for the sale and resale of entertainment event tickets and providing a penalty. (FE)

2025-2026 Regular Session Introduced by Kristin Dassler-Alfheim and 10 co-sponsors

Wisconsin bill regulating entertainment ticket sales and resales to prevent scalping and unfair pricing, with financial penalties for violations.

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Bill Summary · SB 572

Legislative bill overview

SB 572 establishes regulations for the primary and secondary sale of entertainment event tickets in Wisconsin, likely addressing issues such as ticket scalping, bot purchases, and transparency in ticket pricing. The bill includes penalties for violations of these requirements, suggesting enforcement mechanisms to regulate the ticketing market.

Why is this important

Entertainment ticket resales have become a significant consumer issue, with automated purchases and price manipulation reducing access for average buyers and creating frustration across the industry. Clear state-level regulations can protect consumers from unfair practices while establishing uniform rules for ticket sellers and resellers operating in Wisconsin.

Potential points of contention

  • Defining scope: Disagreement over which venues, event sizes, or ticket types should be covered (e.g., does this apply to all events or only large venues?)
  • Secondary market restrictions: Tension between protecting consumers from scalping versus allowing legitimate resale and individual ticket transfers between friends/family
  • Enforcement burden: Questions about who enforces penalties and how regulations affect small ticket vendors versus large platforms like StubHub or Ticketmaster
  • Price controls vs. market freedom: Concerns that restrictions on resale markups could be viewed as price-fixing or may reduce incentives for legitimate secondary market platforms to operate in Wisconsin

Compiled from official sources — confirm details with the bill’s official record.

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