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Bill

SB 540

RELATING TO PLANT-BASED FOOD AND DRINKS.

2025 Regular Session Introduced by Carol Fukunaga and 3 co-sponsors

Hawaii bill establishing labeling and marketing standards for plant-based food and beverage products to clarify consumer information and address industry competition concerns.

Carried over to 2026 Regular Session.
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Bill Summary · SB 540

Legislative bill overview

SB 540 addresses the regulation and labeling of plant-based food and drink products in Hawaii. The bill establishes standards for how plant-based alternatives to dairy and meat products can be marketed and labeled to consumers. These provisions aim to create clarity in the marketplace while potentially protecting both consumer interests and traditional agricultural industries.

Why is this important

Plant-based product labeling has become a contentious issue nationally, with traditional dairy and meat producers arguing that terms like "milk" and "meat" are misleading when applied to non-animal products, while plant-based companies and consumer advocates argue such terms are understood by consumers. Hawaii's approach could influence consumer purchasing decisions, market competition, and the state's agricultural economy—particularly relevant given Hawaii's dairy farming sector.

Potential points of contention

  • Labeling restrictions vs. consumer choice: Dispute over whether terms like "plant-based milk" or "vegan meat" should be prohibited, restricted to smaller font, or allowed with clear disclaimers
  • Economic impact on emerging industries: Plant-based food companies may face compliance costs or market disadvantages if labeling restrictions are strict, while traditional agricultural interests want strong protections
  • Interstate commerce concerns: Hawaii's unique regulations may conflict with federal standards or create complexity for manufacturers operating across state lines, potentially increasing product costs for consumers

Compiled from official sources — confirm details with the bill’s official record.

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