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Bill

SB 1003

Relating to: licensure and regulation of establishments providing massage therapy or bodywork therapy, the practice of massage therapy or bodywork therapy, and granting rule-making authority. (FE)

2025-2026 Regular Session Introduced by Jesse James and 1 co-sponsor

Wisconsin bill creating state licensure requirements and regulatory standards for massage and bodywork therapy practitioners and businesses.

Failed to pass pursuant to Senate Joint Resolution 1
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Bill Summary · SB 1003

Legislative bill overview

SB 1003 establishes new licensure and regulatory requirements for massage therapy and bodywork therapy establishments and practitioners in Wisconsin. The bill grants state agencies rule-making authority to develop standards for licensing, operation, and practice oversight in this industry.

Why is this important

Massage and bodywork therapy are growing wellness industries that currently operate with varying levels of regulation across Wisconsin. Establishing uniform state licensing standards could protect consumers through standardized practitioner qualifications, safety protocols, and complaint mechanisms, while also providing clarity for businesses operating in the sector.

Potential points of contention

  • Scope of practice definition: Disagreement over which bodywork modalities require licensure versus which can operate without state oversight (e.g., spa services, wellness coaching, specialized techniques)
  • Implementation costs: Small massage businesses may face compliance expenses through licensing fees, continuing education requirements, and establishment inspections, potentially affecting affordability and access
  • Regulatory burden vs. consumer protection: Tension between industry stakeholders who may view licensing as unnecessary red tape versus consumer advocates and existing licensed practitioners seeking stronger oversight standards

Compiled from official sources — confirm details with the bill’s official record.

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