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SB 576

RELATING TO FINANCIAL ADMINISTRATION.

2025 Regular Session Introduced by Henry Aquino and 4 co-sponsors

SB 576 mandates that California video streaming services keep commercial audio at or below the volume of accompanying video, enhancing viewer experience starting July 2026.

Act 155, 06/03/2025 (Gov. Msg. No. 1255).
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Bill Summary · SB 576

Summary of SB 576: Video Streaming Services - Commercial Advertisements

Bill Number: SB 576
Introduced: February 20, 2025
Status: Chaptered by Secretary of State. Chapter 336, Statutes of 2025.
Vote Requirement: Majority
Appropriation: No
Fiscal Committee: No
Local Program: No

Purpose and Intent

SB 576 aims to regulate the volume of commercial advertisements transmitted by video streaming services in California. The bill seeks to enhance consumer experience by ensuring that the audio of commercials is not louder than the accompanying video content. This aligns with existing federal regulations that govern similar practices for traditional television broadcasters.

Key Provisions

  • Volume Regulation:
    Starting July 1, 2026, video streaming services operating in California are prohibited from transmitting the audio of commercial advertisements at a volume louder than the video content they accompany. This provision is consistent with the Federal Communications Commission's regulations under the Commercial Advertisement Loudness Mitigation (CALM) Act.

  • Definition of Video Streaming Service:
    The bill defines a "video streaming service" as an entity that provides video programming or content directly to consumers via internet protocol. Notably, it excludes traditional television broadcast stations, cable operators, and entities that do not include commercial advertisements.

  • No Private Right of Action:
    The legislation explicitly states that it does not create a private right of action, meaning individuals cannot sue for violations of this law.

Impact

  • Affected Entities:
    The bill primarily affects video streaming services that serve consumers in California. This includes platforms that provide video content with commercial advertisements.

  • Consumer Experience:
    By regulating advertisement volume, the bill aims to improve the viewing experience for consumers, reducing the annoyance caused by loud commercials.

Procedural Timeline

  • 2025-10-06: Approved by the Governor and chaptered into law.
  • 2025-09-22: Enrolled and presented to the Governor.
  • 2025-09-10: Assembly amendments concurred in unanimously.
  • 2025-09-04: Passed third reading in the Assembly.
  • 2025-08-25: Amended and ordered to third reading.
  • 2025-06-25: Passed out of committee with unanimous support.
  • 2025-05-28: Passed third reading in the Senate.
  • 2025-04-28: Passed out of committee in the Senate.

Conclusion

SB 576 represents a significant step towards regulating advertisement practices in the growing video streaming industry. By aligning state regulations with federal standards, the bill aims to create a more pleasant viewing environment for consumers while maintaining fair competition among service providers.

Compiled from official sources — confirm details with the bill’s official record.

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