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SB 930

Relating to: beer festivals conducted under temporary retail licenses; inapplicability of a sales tax exemption to beer festivals. (FE)

2025-2026 Regular Session Introduced by Dianne Hesselbein and 2 co-sponsors

SB 930 eliminates the sales tax exemption for beer sold at Wisconsin beer festivals held under temporary retail licenses, subjecting these sales to standard state sales tax.

Failed to pass pursuant to Senate Joint Resolution 1
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WeVote Research Nonpartisan
Bill Summary · SB 930

Legislative bill overview

SB 930 modifies Wisconsin's tax treatment of beer festivals held under temporary retail licenses by removing a sales tax exemption that currently applies to these events. The bill would require beer sales at temporary beer festivals to be subject to standard sales tax, whereas they are currently exempt.

Why is this important

This change would generate state tax revenue from beer festival sales, a currently untaxed transaction category. It also addresses whether temporary retail beverage events should receive the same tax treatment as permanent retail operations, which typically pay sales taxes.

Potential points of contention

  • Revenue vs. event promotion: Proponents argue for tax fairness and revenue generation, while opponents may contend that the exemption helps small breweries and festival organizers keep costs lower and events more affordable for consumers
  • Definition and scope: Questions about which events qualify as "beer festivals" versus other temporary retail operations, and whether the exemption applies unevenly across different types of beverage events
  • Economic impact on breweries: Small and craft breweries may be disproportionately affected if they rely on festival participation as a sales channel, potentially discouraging participation in Wisconsin events

Compiled from official sources — confirm details with the bill’s official record.

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