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Bill

A 4013

Relates to unlawfully deceptive acts or practices regarding environmental marketing claims

2025 Regular Session Introduced by Jessica González-Rojas and 4 co-sponsors

Bill A 4013 protects consumers by requiring businesses to substantiate environmental claims, ensuring truthful marketing and empowering informed purchasing decisions.

REFERRED TO CONSUMER AFFAIRS AND PROTECTION
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Bill Summary · A 4013

Summary of Bill A 4013

Bill Information

  • Bill Number: A 4013
  • Title: Relates to unlawfully deceptive acts or practices regarding environmental marketing claims
  • Status: Referred to Consumer Affairs and Protection
  • Introduced: January 30, 2025
  • Classification: Bill

Purpose and Intent

Bill A 4013 aims to address and regulate deceptive marketing practices related to environmental claims made by businesses. The intent is to protect consumers from misleading information regarding the environmental benefits of products and services, ensuring that marketing claims are truthful and substantiated.

Key Provisions

The bill proposes the following key provisions:

  • Definition of Deceptive Practices: Establishes clear definitions of what constitutes unlawful deceptive acts or practices in the context of environmental marketing claims.
  • Standards for Claims: Requires businesses to provide evidence and documentation to substantiate any environmental claims made in their marketing materials.
  • Enforcement Mechanisms: Grants authority to the relevant consumer protection agency to investigate complaints regarding misleading environmental claims and impose penalties on violators.
  • Consumer Education: Mandates the development of educational resources to inform consumers about their rights and how to identify misleading environmental claims.

Affected Parties

  • Businesses: Companies that make environmental claims in their marketing will be directly impacted, as they will need to ensure compliance with the new standards and provide evidence for their claims.
  • Consumers: The bill aims to protect consumers from being misled by false environmental claims, thereby promoting informed purchasing decisions.
  • Regulatory Agencies: Agencies responsible for consumer protection will have increased responsibilities for enforcement and education.

Procedural Aspects

  • Current Status: As of January 30, 2025, the bill has been referred to the Consumer Affairs and Protection Committee for further consideration.
  • Related Legislation: The bill is related to prior-session Bill S 9889 and has a companion bill, S 841, which may address similar issues or provide additional context.

Conclusion

Bill A 4013 seeks to enhance consumer protection by regulating environmental marketing claims, ensuring that businesses provide truthful information, and empowering consumers to make informed choices. The bill's progress through the legislative process will be closely monitored as it moves through the committee stage.

Compiled from official sources — confirm details with the bill’s official record.

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