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Bill

S 4061

Relates to the installation of solar canopies in certain parking facilities

2025 Regular Session Introduced by Rachel May

Funds a 3-year, $3M DHS-led ad campaign (with DOH) to recruit certified home health aides into health care careers, targeting underrepresented groups, with a post-campaign evaluation

REFERRED TO PROCUREMENT AND CONTRACTS
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Bill Summary · S 4061

S 4061 — Summary (Introduced Version: Advertising Campaign for Home Health Aides)

Note: The bill’s title in the header mentions solar canopies, but the introduced text provided here concerns a three-year advertising campaign to recruit certified home health aides. This summary follows the introduced version content.

What this bill is trying to do

  • Establish a three-year statewide advertising campaign, led by the Department of Human Services (DHS) in consultation with the Department of Health (DOH), to attract certified home health aides (CHHAs) into health care professions.
  • Promote health care careers as engaging and rewarding, and publicize available financial supports (scholarships, loan forgiveness/redemption programs, and other assistance) for CHHAs pursuing health care careers.
  • Include targeted advertising aimed at increasing CHHA recruitment from:
    • Underrepresented racial groups
    • Individuals with expertise in elder care
    • High-demand health care fields identified by DHS in consultation with DOH

Key provisions and requirements

  • Section 1 (Advertising Campaign)
    • DHS, with DOH, must design and administer a three-year advertising campaign promoting health care careers and financial support programs for CHHAs.
    • Campaign must emphasize career opportunity and available financial aid.
    • Targeted advertising to broaden recruitment among specified groups and fields.
  • Section 2 (Reporting)
    • DHS, in consultation with DOH, must submit a report to the Governor and Legislature within six months after the advertising campaign ends.
    • The report must assess implementation and effectiveness and include the commissioner’s recommendation on whether to continue the campaign.
  • Section 3 (Appropriation)
    • An appropriation of $3,000,000 from the General Fund to DHS to develop and administer the campaign.
  • Section 4 (Effective Date and Sunset)
    • Effective immediately.
    • The act expires upon submission of the required report under Section 2.

Fiscal and operational impact

  • Funding: $3 million from the General Fund.
  • Administration: DHS leads the campaign with DOH collaboration; duration is three years, followed by a capped post-campaign reporting period.
  • Evaluation: The bill requires an outcomes-focused report to guide any decision on continuation.

Timeline and procedural status

  • Introduced: January 30, 2025
  • Committee referrals: Senate Health, Human Services and Senior Citizens; subsequently referred to Procurement and Contracts (January 31, 2025)
  • Sponsor: Senator Rachel May (primary)
  • Related bills: S 7656 (prior-session); A 4701 (companion)

Who is affected

  • Primary: Department of Human Services and the Department of Health, through the design and execution of a targeted advertising campaign.
  • Indirect: Certified home health aides and potential health care entrants, especially from targeted groups and fields identified in the act.

Bottom line

If enacted, the bill would fund a three-year state-directed advertising effort to recruit CHHAs into health care careers, with targeted outreach and a formal evaluation plan to decide on future continuation. The measure relies on a $3 million appropriation and requires a post-campaign report to guide policy decisions.

Compiled from official sources — confirm details with the bill’s official record.

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