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Bill

A 4187

Relates to rules and regulations for advertising and marketing of cannabis

2025 Regular Session Introduced by Al Stirpe

Establishes cannabis advertising rules to protect youths and consumers by mandating truthful, compliant promotion across media, affecting advertisers and outlets.

REFERRED TO ECONOMIC DEVELOPMENT
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Bill Summary · A 4187

Summary of Assembly Bill A 4187

Overview

Bill A 4187 is a proposed New York Assembly measure titled “Relates to rules and regulations for advertising and marketing of cannabis.” The bill is currently in the early stage of the legislative process and has been referred to the Economic Development committee. The sponsor listed is Assemblymember Albert A. Stirpe (primary). The related bill A 10435 from the prior session is noted as a point of reference.

Key factual details

  • Bill Number: A 4187
  • Title: Relates to rules and regulations for advertising and marketing of cannabis
  • Status: Referred to Economic Development
  • Introduced: January 31, 2025
  • Sponsor: Albert A. Stirpe (primary)
  • Related legislation: A 10435 (prior-session)

Purpose and intent

Based on the title, A 4187 aims to establish or modify the rules and regulations governing the advertising and marketing of cannabis within the state. The intent is likely to ensure that cannabis advertising complies with state policy on public health, consumer protection, and the integrity of the cannabis program, while establishing standards for how cannabis products may be promoted.

What the bill would do (provisions)

The specific provisions are not provided in the summary available here. As a result, the precise rules, prohibitions, licensing requirements for advertisers, and enforcement mechanisms are not yet stated. In statutes addressing cannabis advertising, typical topics often include:
- Restrictions on advertising to or near minors
- Requirements for truthful, non-deceptive advertising
- Placement and timing limitations (e.g., media channels, locations, or hours)
- Content standards (disclaimers, health/safety information)
- Branding and packaging disclosures
- Licensing or registration of advertising entities
- Compliance, penalties, and enforcement processes

Note: The above are common elements in cannabis advertising regulations but are not confirmed for A 4187 without the bill text.

Affected parties

  • Cannabis businesses and marketers: advertising agencies, media buyers, and brand owners would be directly affected by any advertising standards or licensing requirements.
  • Media outlets and platforms: newspapers, radio, television, online platforms, and other advertisers would need to comply with restrictions and disclosures.
  • Consumers, including youth: regulations aim to reduce exposure to cannabis marketing among underage populations and ensure truthful information.
  • State and local agencies: enforcement and reporting would fall under appropriate regulatory or law-enforcement bodies as defined by the bill.

Procedural/timeline aspects

  • Introduced and referred to Economic Development on January 31, 2025.
  • The legislative actions list shows two identical entries dated January 31, 2025 (likely a clerical duplication).
  • As a referred bill, it would typically move to committee hearings, potential amendments, and then consideration on the Assembly floor before advancing to the Senate, if it progresses.

Relationship to related legislation

  • A 10435 is noted as a related bill from a prior session, suggesting A 4187 may address similar topics or build on prior proposals. Reviewing A 10435’s text could provide context on potential provisions and intent.

Next steps for readers

  • Obtain the full bill text to review exact provisions, definitions, penalties, and enforcement details.
  • Monitor Economic Development committee activity for hearings, amendments, and updates.
  • Compare with A 10435 to understand historical context and potential progression of cannabis advertising regulation.

This summary reflects information available from the bill’s title and status; the final enacted text will determine the precise scope and impact.

Compiled from official sources — confirm details with the bill’s official record.

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