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Bill

S 5388

Relates to restricting advertisements for alcoholic beverages

2025 Regular Session Introduced by Pete Harckham

S 5388 would restrict alcoholic beverage advertising, limiting where and when alcohol ads run, and affecting manufacturers, media outlets, retailers, and consumers.

REFERRED TO INVESTIGATIONS AND GOVERNMENT OPERATIONS
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WeVote Research Nonpartisan
Bill Summary · S 5388

Summary: S 5388 – Relates to restricting advertisements for alcoholic beverages

Overview

S 5388 is a bill introduced on February 21, 2025 that aims to restrict advertisements for alcoholic beverages. The bill is currently in the committee stage, having been referred to the Investigations and Government Operations committee. The primary sponsor is Senator Pete Harckham. A related bill from a prior session is S 5619.

Key facts at a glance

  • Bill number: S 5388
  • Title: Relates to restricting advertisements for alcoholic beverages
  • Status: Referred to Investigations and Government Operations
  • Introduced: February 21, 2025
  • Primary sponsor: Pete Harckham
  • Related bill: S 5619 (prior-session)
  • Legislative actions: 2025-02-21 – Referenced to Investigations and Government Operations (listed twice in the records provided)

Purpose and intent

Based on the title, the bill seeks to place restrictions on advertising for alcoholic beverages. The available information does not include the specific language, definitions, or scope of the restrictions. Therefore, the exact intent (e.g., limits on channels, placement, audience targeting, timing, sponsorships, or digital advertising practices) is not detailed in the provided materials.

Potential provisions and scope (not specified in the provided text)

Without the bill text, it is not possible to enumerate exact provisions. In broad terms, bills restricting alcohol advertising typically address:
- Prohibitions or limits on advertisement placement (e.g., certain media, times of day, programs with high youth viewership)
- Restrictions on targeting or audience composition (e.g., prohibiting ads aimed at minors)
- Prohibitions on sponsorships or promotional activities tied to alcohol brands
- Definitions of “advertisement” and “alcoholic beverages,” and treatment of digital platforms, billboards, TV, radio, print, and online media
- Enforcement mechanisms and penalties for violations
- Exemptions (e.g., limited-quantity or certain non-commercial contexts)

Note: These are general categories commonly seen in similar legislation and may not reflect the actual text of S 5388.

Affected parties

  • Alcoholic beverage manufacturers, distributors, advertisers, and marketers
  • Media outlets and digital platforms that host or carry alcohol advertisements
  • Retailers and sponsorable event organizers
  • Consumers, particularly audiences exposed to alcohol advertising
  • Public health and consumer protection agencies responsible for enforcement

Procedural and timeline aspects

  • Current status: Referred to the Investigations and Government Operations committee
  • Timeline: No further actions or floor votes are listed in the provided information
  • Next steps: Typically would include committee hearings, potential amendments, and floor consideration; introduction of fiscal notes or impact analyses may follow if applicable

Related legislative context

  • S 5619 is identified as a related bill from a prior session, indicating ongoing legislative interest in alcohol advertising restrictions and potential alignment or differences with S 5388.

Notes for readers

  • The available details do not include the bill’s text, definitions, or specific restrictions. For a complete understanding, the official bill language and any fiscal impact statements released by the sponsor or committee would be essential.

Compiled from official sources — confirm details with the bill’s official record.

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