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AB 723

Real estate: digitally altered images: disclosure.

2025-2026 Regular Session Introduced by Gail Pellerin

California requires real estate listing photos/videos to be labeled if digitally altered, protecting buyers from deceptive property misrepresentations.

Chaptered by Secretary of State - Chapter 497, Statutes of 2025.
#realestate #digitallyalteredimages #disclosure
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Bill Summary · AB 723

Legislative bill overview

AB 723 requires real estate agents and sellers to disclose when photographs, images, or videos used in property listings have been digitally altered. The bill mandates clear labeling of such altered media and establishes penalties for non-compliance.

Why is this important

Digital alteration of property images is increasingly common—from brightness adjustments to structural modifications—yet buyers often cannot distinguish enhanced images from reality. This transparency requirement aims to prevent consumer deception and ensure informed real estate purchasing decisions in a market where visual presentation significantly influences property valuations and buyer interest.

Potential points of contention

  • Definition ambiguity: The bill may need clarification on what constitutes "digitally altered" (e.g., standard photo editing like color correction vs. structural changes), potentially creating compliance confusion and litigation disputes
  • Industry burden: Real estate professionals express concerns about compliance costs, record-keeping requirements, and liability exposure for inadvertent violations
  • Enforcement challenges: Determining who bears responsibility (agent, seller, photographer, or brokerage) and how violations will be detected and prosecuted remains operationally unclear

Compiled from official sources — confirm details with the bill’s official record.

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