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Bill

Bill

S 298

Prohibits use of coupons, price rebates, and price reductions in sales of cannabis items.

2026-2027 Regular Session Introduced by Shirley Turner

New Jersey bill prohibits cannabis retailers from offering coupons, rebates, or discounts, potentially increasing consumer costs and reducing legal market competitiveness.

Introduced in the Senate, Referred to Senate Judiciary Committee
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WeVote Research Nonpartisan
Bill Summary · S 298

Legislative bill overview

S 298 would prohibit cannabis retailers and distributors from offering coupons, price rebates, discounts, or other price reduction mechanisms on cannabis products sold in New Jersey. The bill applies to all forms of price incentives that reduce the effective purchase price below the listed retail amount.

Why is this important

Cannabis pricing directly affects consumer behavior and market competitiveness. Restricting promotional pricing could increase effective costs for consumers, potentially drive purchases toward illicit markets offering better prices, and limit retailers' ability to compete on price—a standard business practice in most industries. Conversely, proponents may argue restrictions prevent aggressive marketing tactics and protect public health goals by reducing accessibility incentives.

Potential points of contention

  • Consumer impact: Lower-income consumers and medical patients may face higher effective costs without discount options, potentially pushing some toward illegal suppliers
  • Market competition: The restriction limits retailers' pricing strategies, which could reduce competition and benefit larger operators who don't rely on promotions
  • Regulatory consistency: Most legal cannabis states allow promotional pricing; this represents a stricter approach that may disadvantage New Jersey's legal market competitiveness

Compiled from official sources — confirm details with the bill’s official record.

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