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A 1323

Prohibits deceptive rate advertising for certain accommodations

2025 Regular Session Introduced by Clyde Vanel

Prohibits deceptive rate ads for certain lodging, requiring truthful price quotes and clear tax/fee disclosures to protect consumers and boost ad transparency.

REFERRED TO CONSUMER AFFAIRS AND PROTECTION
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Bill Summary · A 1323

Summary of Bill A 1323 – Prohibits Deceptive Rate Advertising for Certain Accommodations

Overview

Bill A 1323, introduced on January 9, 2025, seeks to curb deceptive rate advertising by providers of certain lodging accommodations. The bill is currently referred to the Committee on Consumer Affairs and Protection. Clyde Vanel is listed as the primary sponsor. A related bill from a prior session is A 5926.

Purpose and Intent

  • To protect consumers from misleading or deceptive advertisement of rates for lodging accommodations.
  • To promote truthful, transparent pricing in advertising for accommodations such as lodging establishments covered by the bill.

Key Provisions (as described in available materials)

  • Prohibition on deceptive rate advertising for certain accommodations.
  • The bill would define what constitutes “deceptive rate advertising” and identify the types of accommodations affected.
  • It would establish requirements regarding how rates must be presented and disclosed in advertisements (e.g., accuracy of quoted rates, and disclosure of applicable taxes, fees, and other charges as defined by the bill).
  • The measure would specify enforcement mechanisms and potential remedies or penalties (to be detailed in the full text).

Note: The exact definitions, scope (which accommodations are included), specific prohibitions, disclosure requirements, and any penalties or enforcement procedures will be set forth in the bill’s text.

Who Would Be Affected

  • Providers of the covered accommodations (likely lodging operators and related advertisers).
  • Advertisers and platforms that market rates for these accommodations.
  • Consumers who purchase or reserve lodging based on advertised rates.

Procedural and Timeline Aspects

  • Introduced: January 9, 2025.
  • Status: Referred to the Committee on Consumer Affairs and Protection.
  • Legislative actions recorded: The bill was referred to the same committee on January 9, 2025 (listed twice in the provided record).
  • Related legislation: A 5926 from a prior session may address similar topics, indicating ongoing legislative interest in addressing deceptive rate advertising in accommodations.

Potential Impact

  • Consumer protection: clearer, more reliable pricing in lodging advertisements.
  • Market transparency: potentially reduces price baiting and hidden-fee tactics.
  • Compliance burden: lodging providers and advertisers may need to adjust marketing practices and disclosures to meet new standards.
  • Enforcement: depends on provisions in the bill; could involve penalties or corrective actions enforced by the Consumer Affairs and Protection authority.

Next Steps

  • Monitor committee hearings and amendments to understand definitions, scope, and penalties.
  • Review the full text for specific requirements, exemptions, implementation timelines, and enforcement details.

For the most accurate understanding, consult the bill’s full text and latest fiscal and legal analyses once available.

Compiled from official sources — confirm details with the bill’s official record.

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