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Bill

A 9044

Prohibits certain practices related to loot boxes

2025 Regular Session Introduced by Clyde Vanel

The bill aims to prohibit certain loot box practices to protect consumers, with required disclosures and safeguards for transparency and age-related restrictions.

PRINT NUMBER 9044A
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WeVote Research Nonpartisan
Bill Summary · A 9044

Summary of Assembly Bill A 9044 (New York)

Quick facts

  • Bill Number: A 9044
  • Title: Prohibits certain practices related to loot boxes
  • Status: Referred to the Committee on Consumer Affairs and Protection
  • Introduced: September 5, 2025
  • Sponsor (primary): Clyde Vanel

Purpose and intent

The bill is titled to prohibit certain practices associated with loot boxes. While the exact textual provisions are not provided in the information available, bills with this focus typically aim to:
- Protect consumers from potentially misleading or predatory loot box practices in games and digital platforms.
- Promote transparency around randomized rewards and associated odds.
- Limit or regulate how loot boxes are sold, displayed, or marketed, particularly to vulnerable populations such as minors.

Key provisions (available information)

The full text with the specific prohibitions, definitions, and enforcement mechanisms is not included in the provided materials. As such, the exact provisions cannot be enumerated here. When the bill text becomes available, expected areas to examine would include:
- Definitions of loot boxes and what constitutes a “prohibited practice.”
- Requirements for disclosure of odds or probability information.
- Age restrictions or prohibitions on sales to minors.
- Restrictions on advertising, targeting, or monetization strategies related to loot boxes.
- Enforcement provisions, penalties, and remedies for violations.
- Effective date and any phased implementation.

Who/what would be affected

  • Consumers and players, including minors: potentially affected by any new consumer protections, disclosures, or prohibitions.
  • Game developers, publishers, and platforms: may need to adjust business practices, implement disclosures, age verification, or changes to loot box mechanics.
  • Retailers and distributors of games/to platforms: would need to ensure compliance with any prohibitions or disclosure requirements.
  • State consumer protection agencies: likely responsible for enforcement, complaints, and penalties if violations occur.

Procedural and timeline aspects

  • The bill has been introduced and referred to the Committee on Consumer Affairs and Protection as of September 5, 2025.
  • No further legislative actions (e.g., committee hearings, amendments, floor votes) are listed in the provided information.
  • If advanced, the bill would move through committee consideration, potential amendments, and then to the broader chamber(s) for voting, followed by passage or negotiation with the other house and the governor (as applicable in New York).

Next steps for readers

  • Obtain the full bill text to understand the precise prohibitions, definitions, and enforcement mechanisms.
  • Monitor committee agendas and votes for any hearings or amendments.
  • Assess how the bill may impact current loot box practices by developers, platforms, and retailers if enacted.

Sponsor: Clyde Vanel (primary) remains the key advocate for this measure.

Compiled from official sources — confirm details with the bill’s official record.

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