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Bill

HF 2104

Prohibition on cannabis advertising on billboards eliminated.

2025-2026 Regular Session Introduced by Jim Nash and 1 co-sponsor

HF 2104 would repeal the ban on cannabis ads on billboards, enabling cannabis product advertising outdoors in Minnesota under existing advertising and age-restriction rules.

Author added Wolgamott
#advertising #drugsandmedicine
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Bill Summary · HF 2104

HF 2104 — Prohibition on cannabis advertising on billboards eliminated

At a glance

  • Bill number: HF 2104
  • Title: Prohibition on cannabis advertising on billboards eliminated
  • Subject: Advertising, Drugs and Medicine
  • Introduced: March 10, 2025
  • Current status: Author added Wolgamott (2025-04-02)
  • Referral: Commerce Finance and Policy (initially)
  • Companion bill: SF 2326 (Senate companion)

Purpose and intent

HF 2104 would remove the current prohibition on cannabis advertising on billboards. In other words, the bill aims to allow billboard advertisements for cannabis products by eliminating the prohibition that currently restricts such advertising. The measure signals a shift toward expanding advertising channels for cannabis products within Minnesota, subject to applicable laws and regulations that govern advertising in general.

Key provisions (as inferred from the title)

  • Repeal or nullify the existing prohibition on cannabis advertising on billboards.
  • The bill would permit billboard advertising for cannabis products, pending compliance with other relevant statutes and regulatory requirements.

Note: The full text of HF 2104 is not provided here; the summary reflects the bill’s stated purpose in its title and related actions. The precise language, exceptions, and regulatory conditions would appear in the bill’s enacted text.

Who/what is affected

  • Cannabis industry and advertisers: Companies selling cannabis products and advertising agencies/publishers that manage billboard placements would gain a new advertising channel, subject to any overarching advertising and regulatory rules.
  • Billboard operators and advertising platforms: Operators of outdoor advertising spaces (and any digital billboard platforms) could see an expanded market for cannabis-related ads.
  • Regulators and enforcement: State agencies responsible for advertising, consumer protection, and public health would oversee compliance with general advertising laws, age restrictions, labeling, and other applicable rules.
  • General public and consumers: Depending on other regulatory constraints, adult exposure to cannabis advertising on billboards could increase, raising considerations related to public health and youth exposure.

Procedural and timeline aspects

  • Introduction: HF 2104 introduced March 10, 2025.
  • Initial action: Referred to the Commerce Finance and Policy committee at introduction.
  • Subsequent action: As of April 2, 2025, the bill’s author was updated to Wolgamott.
  • Related legislation: SF 2326 serves as the Senate companion bill, indicating parallel efforts in both chambers.

Potential impact and considerations

  • Economic/advertising impact: Opens a new advertising channel for cannabis products; potential growth for cannabis brands and billboard operators.
  • Public health considerations: Could raise concerns about exposure to cannabis advertising, particularly in areas with higher youth populations. Would likely interact with existing laws governing advertising to minors, product claims, and labeling.
  • Regulatory framework: The destination text would determine how billboard ads must comply with broader advertising laws, zoning, local ordinances, and any age-restriction rules. Local jurisdictions may have their own restrictions that could affect where ads can be placed.
  • Policy environment: As a House bill, passage would require votes in committee and on the floor, and alignment with the Senate companion (SF 2326) before potential enactment.

Notes for readers

  • This summary reflects the information publicly available about HF 2104. The definitive details, including any eligibility criteria, prohibitions, or conditions that accompany the removal of the billboard prohibition, will appear in the bill’s full text and any committee amendments.

Compiled from official sources — confirm details with the bill’s official record.

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