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LB 688

Prohibit advertising of electronic nicotine delivery systems

109th Legislature (2025-2026) Introduced by Dan Lonowski

Nebraska LB 688 would ban statewide advertising of electronic nicotine delivery systems (ENDS), restricting marketers and media outlets that place ENDS ads in the state.

Title printed. Carryover bill
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Bill Summary · LB 688

Summary of Nebraska LB 688 (2025)

Overview

LB 688 is a Nebraska bill introduced in the 2025 session with the aim of prohibiting advertising of electronic nicotine delivery systems (ENDS) within the state. The bill is currently listed as having a hearing notice for February 24, 2025.

What the bill would do

  • Prohibit advertising any electronic nicotine delivery system in the State of Nebraska.
  • The term “electronic nicotine delivery system” is defined by reference to the existing statutory definition in section 28-1418.01 (i.e., the bill adopts that definition for purposes of its prohibition).

Key provisions

  • Section 1(1): Defines ENDS consistently with Nebraska’s current statute (section 28-1418.01).
  • Section 1(2): Establishes that it shall be unlawful to advertise any electronic nicotine delivery system in Nebraska.
  • The bill does not, in the text provided, specify penalties, enforcement mechanisms, or any exemptions.

Who or what is affected

  • Advertisers of ENDS operating in or targeting Nebraska would be subject to the prohibition (including manufacturers, retailers, marketers, media outlets, and other channels used to place advertisements within the state).
  • The provision applies to any advertising activity within Nebraska’s jurisdiction, with no stated carve-outs in the available text.

Legislative history and status

  • Introduced: January 22, 2025.
  • Referred to Committee: General Affairs on January 24, 2025.
  • Hearing notice: February 24, 2025 (Chair/Committee: General Affairs; Chairman: Senator Rick Holdcroft).
  • Principal introducer per the session materials: Senator Dan Lonowski (District 33); primary sponsor.
  • Additional sponsors listed in the version content include Senators Lonowski, Clouse, Holdcroft, and Juarez.

Potential implications and considerations

  • If enacted, the bill would add a statewide prohibition on ENDS advertising, potentially reducing exposure to Nebraska residents, particularly youth, and affecting marketing strategies for ENDS products.
  • The provided text does not specify penalties, enforcement authority, or possible exemptions (e.g., non-commercial or out-of-state advertising), which could be addressed in amendments or later sections.
  • Implementation would depend on regulatory or enforcement mechanisms established by the enacted statute and any related administrative rules.

Next steps / timeline

  • Watch for committee action by the General Affairs Committee following the February 24, 2025 hearing.
  • Potential amendments or further floor debate could alter scope, penalties, or exemptions before any final passage.

Compiled from official sources — confirm details with the bill’s official record.

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