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HB 1499

Pricing Based on Collection of Consumer Information

2026 Regular Session Introduced by Dotie Joseph

Bill prohibits companies from charging different prices based on whether consumers share personal information, preventing "data discrimination" in pricing models.

Died in Industries & Professional Activities Subcommittee
#(adopted)
0
WeVote Research Nonpartisan
Bill Summary · HB 1499

Legislative bill overview

HB 1499 would prohibit businesses from charging different prices to consumers based on the collection or use of their personal information. The bill establishes that companies cannot offer discounts or charge premiums based on whether a consumer agrees to share data, creating a baseline pricing requirement independent of data collection practices.

Why is this important

This addresses growing concerns about "data discrimination," where companies increasingly monetize personal information by offering price discounts only to those willing to share data—effectively penalizing privacy-conscious consumers. The bill could reshape how companies value and handle consumer data in pricing models, impacting digital commerce and data broker industries.

Potential points of contention

  • Business model disruption: Companies relying on data monetization for revenue or personalized pricing strategies may face significant operational changes and potential revenue loss
  • Definition and enforcement challenges: The bill's language on what constitutes "collection of consumer information" and how to distinguish legitimate personalization from prohibited discrimination may create compliance ambiguity
  • Consumer choice limitations: Some argue that voluntary data-sharing discounts benefit consumers; this bill would eliminate that option, potentially raising baseline prices for all consumers instead

Compiled from official sources — confirm details with the bill’s official record.

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