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PS 1053

Para regular la publicidad mediante el uso de Inteligencia Artificial en el mercadeo; exigir la divulgación clara y obligatoria cuando el contenido publicitario sea generado por IA; proteger a los consumidores de engaños y confusiones; y para otros fines relacionados.

2025-2028 Session

Puerto Rico bill mandates clear disclosure of AI-generated advertising to prevent consumer deception and protect market transparency in digital marketing practices.

Derrotada por el Senado en Votación Final
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Bill Summary · PS 1053

Legislative bill overview

Bill PS 1053 seeks to regulate AI-generated advertising in Puerto Rico by mandating clear disclosure when promotional content is created using artificial intelligence. The bill aims to protect consumers from deception and confusion resulting from AI-generated marketing materials. It establishes requirements for transparency in digital advertising practices.

Why is this important

As AI-generated content becomes increasingly sophisticated and difficult to distinguish from human-created material, consumers face growing risks of manipulation through deepfakes, synthetic endorsements, and misleading advertisements. Clear labeling requirements help maintain consumer trust in digital markets and enable informed purchasing decisions. This represents one of the first legislative efforts in a Spanish-speaking jurisdiction to directly address AI transparency in commercial contexts.

Potential points of contention

  • Implementation costs: Small businesses and advertisers may face compliance burdens and expenses for content auditing and labeling systems
  • Definition ambiguity: The bill may lack clear definitions of what constitutes "AI-generated" content, creating enforcement challenges and potential loopholes (e.g., AI-assisted vs. fully automated content)
  • Competitive disadvantage: Stricter disclosure requirements in Puerto Rico could disadvantage local advertisers versus larger companies with compliance resources, potentially pushing marketing activity elsewhere

Compiled from official sources — confirm details with the bill’s official record.

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