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PC 1137

Para designar con el nombre de “Vamos Pa’ la Montaña” la Ruta Gastronómica y Panorámica que transcurre por las carreteras estatales y municipales que atraviesan los municipios de Naranjito, Corozal, Comerio y Barranquitas; facultar a la Compañía de Turismo de Puerto Rico, agencias públicas o entidades privadas a delinear lo que serán los planes de mercadeo y promoción; al igual que la reglamentación requerida que fomente la implantación de estas rutas; y para otros fines relacionados.

2025-2028 Session

Puerto Rico designates "Vamos Pa' la Montaña" scenic/culinary route through four central municipalities, authorizing tourism agencies to develop marketing and regulations for tourist promotion and economic development.

Referido a Comisión(es)
0
WeVote Research Nonpartisan
Bill Summary · PC 1137

Legislative bill overview

Bill PC 1137 designates a scenic and gastronomic route called "Vamos Pa' la Montaña" across state and municipal roads in four central Puerto Rico municipalities (Naranjito, Corozal, Comerio, and Barranquitas). The bill authorizes the Puerto Rico Tourism Company, public agencies, and private entities to develop marketing plans, promotional strategies, and regulations to implement and operate these tourism routes.

Why is this important

This legislation aims to create an organized tourism corridor in Puerto Rico's interior mountain region, potentially generating economic activity and employment in rural municipalities that may lack significant tourism infrastructure. By formalizing a branded route with coordinated promotion, the bill seeks to attract visitors to local gastronomy, culture, and natural attractions in areas that traditionally receive less tourism investment than coastal regions.

Potential points of contention

  • Cost and funding allocation: The bill does not specify budget sources or implementation costs, raising questions about which agencies bear financial responsibility for marketing, signage, road improvements, and ongoing maintenance.
  • Private sector involvement and regulation: Granting both public and private entities authority to develop marketing and regulations could create overlapping jurisdiction, unclear accountability, or conflicts between commercial interests and public planning.
  • Infrastructure readiness: The bill does not address whether roads and local businesses in these municipalities have adequate capacity, services, or facilities to handle increased tourist traffic, potentially creating unmanaged growth challenges.

Compiled from official sources — confirm details with the bill’s official record.

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