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PC 1002

Para añadir un nuevo Artículo 19-A a la Ley Núm. 5 de 23 de abril de 1973, según enmendada, conocida como “Ley Orgánica del Departamento de Asuntos del Consumidor”, con el fin de disponer la divulgación que deberá realizar una entidad al consumidor cuando utilice precios personalizados algorítmicos empleando datos personales específicos del consumidor; establecer las limitaciones; disponer multa administrativa; y para otros fines relacionados.

2025-2028 Session

Puerto Rico bill requiring companies to disclose algorithmic personalized pricing to consumers and establishing penalties for non-compliance to enhance consumer transparency in digital markets.

Referido a Comisión(es)
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WeVote Research Nonpartisan
Bill Summary · PC 1002

Legislative bill overview

Bill PC 1002 would add new provisions to Puerto Rico's Consumer Affairs Law requiring companies to disclose when they use algorithmic price personalization based on consumers' personal data. The bill establishes limitations on this practice and establishes administrative penalties for violations.

Why is this important

Algorithmic pricing—where companies charge different prices to different consumers based on their data profiles—is increasingly common in digital commerce but often invisible to consumers. This transparency requirement addresses a real market practice that could disadvantage vulnerable consumers who may be charged premium prices based on browsing history, location, income indicators, or other personal factors.

Potential points of contention

  • Business compliance burden: Companies would need to identify, disclose, and potentially modify pricing algorithms, which could be costly and technically complex, potentially raising prices for all consumers
  • Definition ambiguity: The bill's scope regarding what constitutes "algorithmic price personalization" versus standard dynamic pricing, market segmentation, or promotional targeting remains unclear and could create enforcement challenges
  • Enforcement mechanisms: The bill doesn't specify how the Department of Consumer Affairs would monitor algorithmic practices or what "administrative penalties" would entail, raising questions about practical implementation and due process

Compiled from official sources — confirm details with the bill’s official record.

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