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Bill

OH

Bill

S 355

Makes FY 2024 supplemental appropriation of $500,000 from General Fund to Department of Agriculture for Jersey Fresh marketing and promotion activities.

2026-2027 Regular Session Introduced by Owen Henry and 1 co-sponsor

New Jersey allocates $500,000 in supplemental General Fund money to expand Jersey Fresh agricultural marketing and promotion activities for fiscal year 2024.

Introduced in the Senate, Referred to Senate Economic Growth Committee
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Bill Summary · S 355

Legislative bill overview

S 355 allocates $500,000 in supplemental funding from New Jersey's General Fund to the Department of Agriculture specifically for marketing and promotion activities under the "Jersey Fresh" program. This is a one-time fiscal year 2024 appropriation intended to support promotional efforts for New Jersey agricultural products.

Why is this important

The Jersey Fresh brand is a marketing initiative designed to promote locally-grown New Jersey agricultural products to consumers, which can support in-state farmers and the agricultural economy. The supplemental funding would enhance visibility and marketing reach for these products, potentially increasing demand and farm profitability during a specific fiscal period.

Potential points of contention

  • General Fund impact: The $500,000 comes from the state's General Fund, raising questions about opportunity costs—what other programs or services might be affected by redirecting these funds
  • Program effectiveness: Critics may question whether supplemental marketing spending delivers measurable returns on investment or if funds would be better spent on direct agricultural support
  • Timing and justification: The bill is being considered in 2026 for fiscal year 2024 funding, creating ambiguity about whether this addresses a documented gap or represents retroactive budgeting

Compiled from official sources — confirm details with the bill’s official record.

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