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Bill

OH

Bill

S 3325

Makes FY 2024 supplemental appropriation of $500,000 from General Fund to Department of Agriculture for Jersey Fresh marketing and promotion activities.

2024-2025 Regular Session Introduced by Owen Henry and 1 co-sponsor

New Jersey allocates $500,000 to Department of Agriculture for Jersey Fresh marketing to boost local farm product sales and agricultural industry support.

Introduced in the Senate, Referred to Senate Economic Growth Committee
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Bill Summary · S 3325

Legislative bill overview

S 3325 allocates $500,000 in supplemental funding from New Jersey's General Fund to the Department of Agriculture specifically for marketing and promotion of Jersey Fresh products. Jersey Fresh is New Jersey's official agricultural marketing program that promotes locally-grown produce and farm products. This is a one-time appropriation for fiscal year 2024.

Why is this important

Jersey Fresh marketing directly supports New Jersey's agricultural industry by increasing consumer awareness and demand for local farm products, which can strengthen rural economies and preserve farmland. The funding level and timing indicate lawmakers view agricultural promotion as a priority worth additional budget allocation during the fiscal year. This type of targeted support can help New Jersey farmers compete with products from other states and maintain market share.

Potential points of contention

  • General Fund allocation timing: Adding $500,000 from the General Fund mid-fiscal year may compete with other pressing state needs or contribute to budget pressures, depending on the state's overall financial position
  • Effectiveness and ROI: Questions about whether marketing spending generates sufficient economic return for farmers and consumers to justify the supplemental appropriation
  • Equity across agricultural sectors: Whether this funding level and focus on marketing is fair compared to other agricultural support programs or whether direct farmer assistance would be more effective

Compiled from official sources — confirm details with the bill’s official record.

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