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Bill

SB 1110

Large-scale County Destination Marketing Organizations

2025 Regular Session

Dead bill proposing regulatory changes to Florida's large-scale county tourism marketing organizations' structure, funding, or oversight accountability requirements.

Died in Commerce and Tourism
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Bill Summary · SB 1110

Legislative bill overview

SB 1110 would have established or modified regulatory frameworks governing large-scale County Destination Marketing Organizations (DMOs) in Florida. These are entities that promote counties as tourist destinations through marketing and economic development initiatives. The bill was referred to multiple committees focused on commerce, tourism, and fiscal policy before dying in the Commerce and Tourism committee.

Why is this important

Destination Marketing Organizations significantly influence tourism revenue, which is a major economic driver in Florida counties. How these organizations are structured, funded, and overseen directly affects tourism marketing budgets, local business competitiveness, and tax collection from visitor spending. Changes to DMO regulations can shift funding mechanisms and accountability structures that impact both county finances and tourism industry stakeholders.

Potential points of contention

  • Funding mechanisms – Proposals to alter how DMOs are financed (through bed taxes, tourist development taxes, or general revenues) create tension between tourism boards, hospitality industries, and county taxpayers
  • Governance and accountability – Disputes likely arose over who controls DMO boards, how decisions are made, and transparency requirements versus operational flexibility for marketing initiatives
  • Scale and county disparities – "Large-scale" designation may have unfairly advantaged or disadvantaged certain counties, creating concerns about equitable treatment across different regions

Compiled from official sources — confirm details with the bill’s official record.

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