Insurance Information and Privacy Protection Act.
SB 354 restricts California insurers' collection, use, and sharing of consumer personal data while requiring enhanced transparency and stricter consent requirements for privacy practices.
SB 354 restricts California insurers' collection, use, and sharing of consumer personal data while requiring enhanced transparency and stricter consent requirements for privacy practices.
SB 354 establishes new privacy protections for consumers in California's insurance industry, restricting how insurers collect, use, and share personal data. The bill imposes stricter consent requirements and transparency obligations on insurance companies regarding consumer information practices.
Insurance companies accumulate extensive personal and financial data on millions of Californians, which they use for underwriting, pricing, and risk assessment. Stronger privacy rules directly affect what information insurers can legally access and how consumers can control their data, potentially impacting both insurance pricing practices and consumer privacy rights.
Compiled from official sources — confirm details with the bill’s official record.
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