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Bill

SB 492

Health Occupations - Massage Therapy - Advertising

2026 Regular Session Introduced by Pam Beidle

SB 492 establishes advertising standards for Maryland licensed massage therapists to regulate promotional claims and marketing practices.

Approved by the Governor - Chapter 22
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WeVote Research Nonpartisan
Bill Summary · SB 492

Legislative bill overview

SB 492 regulates how licensed massage therapists in Maryland can advertise their services. The bill establishes standards for advertising claims and marketing practices within the massage therapy profession, likely to prevent misleading or inappropriate promotional content.

Why is this important

Advertising regulations protect consumers from fraudulent health claims while affecting how massage therapy businesses can market themselves. This impacts both the industry's ability to reach clients and consumer protection from deceptive practices.

Potential points of contention

  • Speech restrictions debate: Free speech advocates may argue advertising regulations infringe on business owners' ability to promote services freely
  • Competitive fairness: Unclear whether regulations apply equally to licensed vs. unlicensed practitioners, or create barriers favoring larger establishments
  • Scope of therapeutic claims: Disagreement likely over what health benefits massage therapists can legally claim (pain relief, wellness, medical treatment, etc.)

Compiled from official sources — confirm details with the bill’s official record.

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