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Bill

SB 583

False Advertising; any person, firm, or corporation to display all fees associated with a consumer transaction when displaying the total price of a good; require

2025-2026 Regular Session Introduced by Tonya Anderson and 15 co-sponsors

Georgia bill requires businesses to display all transaction fees alongside advertised prices to eliminate hidden charges and improve consumer transparency at point of sale.

Senate Read and Referred
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WeVote Research Nonpartisan
Bill Summary · SB 583

Legislative bill overview

SB 583 requires businesses to display all fees associated with a consumer transaction alongside the advertised total price of goods and services. The bill aims to prevent deceptive pricing practices by eliminating hidden fees that appear only at checkout. This applies to any person, firm, or corporation conducting consumer transactions in Georgia.

Why is this important

Hidden fees have become a widespread consumer complaint, with airline baggage fees, resort fees, ticketing charges, and service surcharges often shocking customers at the final purchase stage. Transparent pricing allows consumers to make informed purchasing decisions and compare competitors fairly. This legislation directly addresses a practice that disproportionately affects lower-income consumers who have less flexibility to absorb unexpected costs.

Potential points of contention

  • Business compliance costs: Companies operating across multiple states with different fee structures may face administrative burdens redesigning advertising systems and checkout processes to comply with Georgia's specific requirements
  • Definition ambiguity: The bill's language around "all fees" may lack clarity—does this include taxes, optional add-ons, loyalty program charges, or only mandatory fees? Disputes over scope could create enforcement challenges
  • Competitive disadvantage concerns: Businesses worry that displaying full prices upfront may disadvantage Georgia retailers compared to out-of-state competitors, particularly in online commerce where pricing transparency requirements vary by jurisdiction

Compiled from official sources — confirm details with the bill’s official record.

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