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AB 504

Establishes certain deceptive trade practices relating to the sale of or an offer to sell certain hemp products. (BDR 56-867)

2025 Regular Session

Requires non-licensed hemp/CBD sellers to post clear notices and forbids false licensing or product claims to curb deceptive marketing.

Chapter 484.
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Bill Summary · AB 504

AB 504 — Summary (Chapter 484, 2025)

Status: Enacted (Chapter 484). Approved by Governor 6/10/2025; enrolled 6/6/2025. Introduced 2/10/2025. Sponsor: Assembly Committee on Judiciary.

Purpose / Intent

To reduce consumer confusion and curb deceptive marketing of hemp products sold outside the licensed cannabis system by (1) requiring notice to customers when a retail location is not licensed to sell cannabis and (2) prohibiting false or misleading advertising about licensing status or the nature/effects of hemp products.

Key provisions

  • Scope: Applies to any person who does NOT hold a cannabis establishment license and who sells or offers for sale a “hemp product” intended for human consumption. “Hemp product” defined to include commodities containing hemp or that purport to contain cannabidiol (CBD); excludes products containing only an “approved hemp component” as defined in NRS 446.844.

  • Mandatory signage:

    • Signs must be prominently displayed at all times at the location of sale.
    • Entrance sign text: “THIS LOCATION IS NOT LICENSED TO SELL CANNABIS.” (Reprints/ amendments specify minimum 1‑inch letter height and adequate illumination visible from 30 feet for 20/20 vision.)
    • Sales-station sign text: “ALL HEMP PRODUCTS CONTAIN LESS THAN THE LEGAL LIMIT OF THC.” (Reprints/ amendments specify minimum three‑eighths‑inch letter height, non‑italicized type, displayed between 3 and 7 feet high.)
    • Proposed/alternate amendments would instead require the regulatory body to promulgate uniform specifications (minimum dimensions, font size, color contrast, and exact language).

  • Advertising prohibitions:

    • Prohibits false, misleading or deceptive statements about whether the seller holds a cannabis establishment license or whether the premises are a cannabis establishment.
    • Prohibits misrepresentations about the nature of the hemp product, including claims that the product is cannabis, that it produces intoxicating effects, or (in later stakeholder amendments) that it has beneficial health effects.

  • Enforcement and remedies:

    • Any violation is declared a deceptive trade practice under NRS 598.0903–598.0999 and is subject to civil and criminal penalties provided under those statutes.
    • The Cannabis Compliance Board (CCB) is authorized to investigate, refer violations to the Attorney General, seize and destroy products involved in unlicensed activity, and take other enforcement actions per NRS 678A.440 and related provisions.

Who is affected

  • Non‑licensed retailers, vendors, and sellers of hemp/CBD products intended for human consumption (e.g., convenience stores, smoke shops, online sellers operating in Nevada).
  • Consumers (greater clarity on product THC content and licensing).
  • Cannabis Compliance Board, Attorney General, and local law enforcement (enforcement responsibilities).
  • Potentially local governments (noted fiscal effect: may increase or newly provide for terms of imprisonment in local jails).

Procedural/timeline notes

  • Multiple committee amendments refined signage language and added CCB enforcement authority.
  • Passed both houses (final Assembly vote 6/2/2025; final enactment June 2025). Bill chaptered as Chapter 484, 2025.

Compiled from official sources — confirm details with the bill’s official record.

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