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Bill

HB 768

"Ensuring Likeness, Voice and Image Security (ELVIS) Act of 2025"; enact to expand protections against artificial intelligence deep fakes.

2025 Regular Session

HB 768 would prohibit unauthorized AI-generated deepfakes using someone's likeness, voice, or image, creating civil liability and potential remedies for victims of non-consensual synthetic media.

Died In Committee
#judiciarya #technology
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Bill Summary · HB 768

Legislative bill overview

HB 768 would establish legal protections against unauthorized use of a person's likeness, voice, and image in artificial intelligence-generated deepfakes. The bill aims to create a framework for individuals to control how their biometric and identifying features are replicated through AI technology, with potential remedies for violations.

Why is this important

As AI deepfake technology becomes increasingly accessible and sophisticated, individuals face growing risks of identity theft, fraud, non-consensual sexual imagery, and reputational harm. Without clear legal protections, victims currently have limited recourse under existing law. This type of legislation addresses a real technological gap where state and federal law haven't kept pace with AI capabilities.

Potential points of contention

  • Free speech vs. protection: Defining where parody, satire, political commentary, or artistic use of AI-generated likenesses crosses into unlawful territory without chilling legitimate expression
  • Consent and consent standards: Determining what constitutes valid consent, who can claim rights to a likeness (deceased persons, public figures, minors), and whether consent can be revoked
  • Enforcement burden: Clarifying whether individuals must monitor AI platforms themselves or if platforms bear responsibility for detecting/removing unauthorized deepfakes, and who investigates complaints

Compiled from official sources — confirm details with the bill’s official record.

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