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Bill

SB 2796

Ensuring Likeness Voice and Image Security Act; enact.

2025 Regular Session Introduced by Bart Williams

Protects individuals' likeness, voice, and image from unauthorized use (including deepfakes) with consent, notice, takedown, and civil remedies.

Died On Calendar
#judiciary #divisionb
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WeVote Research Nonpartisan
Bill Summary · SB 2796

SB 2796 — Ensuring Likeness Voice and Image Security Act (enact)

Quick facts

  • Bill number: SB 2796
  • Title: Ensuring Likeness Voice and Image Security Act; enact.
  • Subject classification: Judiciary (Division B); related to Health & Human Services (per referrals)
  • Status: Died On Calendar (record shows 2025-02-13)
  • Introduced / Filed: 2025-03-14 (received by Secretary of the Senate / filed)
  • Note: The available document does not include the bill text or formal version content.

What is known

The official record provides only the bill title and procedural history; no legislative text or explicit provisions are included in the provided materials. The title indicates the bill’s primary intent is to protect individuals’ likeness, voice, and image — commonly an area concerning unauthorized use, deepfakes, biometric privacy, and commercial exploitation.

Because the bill text is not available here, the summary below separates (A) the verified procedural facts and (B) reasonable inferences about the bill’s likely scope and impacts based on its title and subject area.

Legislative history (as recorded)

  • 2025-01-20: Referred to Judiciary, Division B
  • 2025-01-28: Title Suff Do Pass Comm Sub
  • 2025-02-13: Died On Calendar (status entry)
  • 2025-03-14: Filed; Received by the Secretary of the Senate
  • 2025-04-03: Read first time; Referred to Health & Human Services
  • 2025-04-15: Scheduled for public hearing; Considered in public hearing; Testimony taken in committee; Left pending in committee

Note: The sequence contains date inconsistencies (e.g., “Died On Calendar” 2/13 precedes later filing and committee activity in March–April). Users should verify the official legislative record for final disposition.

Likely purpose and intent (inferred)

Based on the bill title, SB 2796 likely aimed to:
- Create legal protections against unauthorized commercial or public use of a person’s likeness, voice, or image.
- Address harms from synthetic media (deepfakes) and biometric impersonation.
- Establish consent, notice, takedown, or opt-out requirements for use of likeness/voice.
- Provide civil remedies (injunctions, statutory or actual damages) and possibly outline enforcement mechanisms.

These are inferences only — the precise scope (e.g., private vs. public figures, minors, news/expression carve-outs, penalties) cannot be confirmed without the bill text.

Who would be affected (potential)

  • Individuals (consumers, private citizens, public figures) whose likenesses or voices are used.
  • Platforms and social media companies that host or distribute images/audio.
  • AI developers and companies producing synthetic media or voice-cloning technologies.
  • Advertisers, media producers, and commercial entities using portraits/voice for promotion.
  • Law enforcement and courts (if new private causes of action or penalties are established).

Procedural/next steps & recommendations

  • To evaluate specific obligations, exceptions, and penalties, obtain the full bill text from the legislative website or clerk’s office.
  • Verify the final disposition (since records show the bill “Died On Calendar” but also later committee activity).
  • If tracking policy on synthetic media, biometric privacy, or publicity rights, watch for reintroduction or related bills in the next session.

If you’d like, I can: (1) search for the full text of SB 2796 and summarize its actual provisions, or (2) draft a model summary of typical provisions such an act might include for stakeholder review.

Compiled from official sources — confirm details with the bill’s official record.

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