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SB 361

Data brokers: data collection and deletion.

2025-2026 Regular Session Introduced by Josh Becker

California law restricts data broker collection of personal information and grants consumers rights to demand deletion of their data from broker databases.

Chaptered by Secretary of State. Chapter 466, Statutes of 2025.
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Bill Summary · SB 361

Legislative bill overview

SB 361 regulates data brokers operating in California by restricting their collection of personal data and establishing consumer rights to request deletion of their information. The bill requires data brokers to implement reasonable security measures and creates enforcement mechanisms through the California Attorney General and district attorneys.

Why is this important

Data brokers compile and sell vast amounts of personal information about consumers without meaningful consent. This law directly affects the privacy practices of an industry that generates billions in revenue by aggregating data on millions of Californians, potentially reducing unauthorized data collection and improving consumer control over personal information.

Potential points of contention

  • Business compliance costs: Data brokers argue compliance expenses will be substantial, potentially raising operational costs and affecting service models for legitimate industries that rely on data broker services
  • Definition and scope ambiguity: Disputes may arise over what constitutes a "data broker" under the law, potentially creating gray areas that affect various technology companies differently
  • Enforcement mechanism strength: Questions remain about whether state enforcement resources are adequate to effectively monitor and penalize violations across thousands of data brokers

Compiled from official sources — confirm details with the bill’s official record.

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