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SB 663

Consumer Protection - As introduced, authorizes a consumer to designate an authorized agent who may opt the consumer out of the processing of the consumer’s personal data; requires a controller to comply with an opt-out request from an authorized agent if certain conditions are met. - Amends TCA Title 47, Chapter 18.

114th Regular Session (2025-2026) Introduced by Heidi Campbell

Tennessee bill allows consumers to appoint agents to opt out of personal data processing, expanding privacy rights for those unable to manage requests independently.

Passed on Second Consideration, refer to Senate Commerce and Labor Committee
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WeVote Research Nonpartisan
Bill Summary · SB 663

Legislative bill overview

SB 663 allows Tennessee consumers to appoint an authorized agent to opt them out of personal data processing on their behalf. The bill requires data controllers to honor opt-out requests from these agents if specific conditions are satisfied, amending the state's consumer data protection framework under Title 47, Chapter 18.

Why is this important

This bill addresses practical barriers to data privacy by recognizing that not all consumers can easily navigate opt-out processes themselves—particularly elderly individuals, people with disabilities, or those with limited digital literacy. It creates a delegation mechanism that could significantly expand the number of Tennesseans able to exercise existing privacy rights, while also clarifying obligations for companies that collect personal data.

Potential points of contention

  • Verification challenges: Determining how companies verify an agent's authorization without creating burdensome documentation requirements that discourage use of the mechanism
  • Agent liability and fraud: Questions about who bears responsibility if an authorized agent acts without proper consent or maliciously opts someone out of beneficial services
  • Compliance costs: Whether the conditions required to comply (authentication, record-keeping) create disproportionate expenses for small businesses versus large tech companies

Compiled from official sources — confirm details with the bill’s official record.

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