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Bill

SB 252

Consumer Data Protection Act; controller privacy notice, consumer consent.

2025 Regular Session Introduced by Ryan McDougle

SB 252 requires Virginia data handlers to notify consumers and obtain consent before collecting personal data, establishing state-level privacy protections affecting business operations.

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Bill Summary · SB 252

Legislative bill overview

SB 252 establishes Virginia's Consumer Data Protection Act, requiring data controllers to provide privacy notices to consumers and obtain explicit consent before collecting and processing personal data. The bill creates obligations for businesses handling consumer information and establishes mechanisms for consumer rights and data protection compliance.

Why is this important

Data protection laws significantly impact how businesses operate, affecting everything from website practices to marketing strategies and operational costs. Virginia consumers would gain clearer visibility into data collection practices, though businesses may face compliance expenses, particularly small companies lacking dedicated privacy infrastructure.

Potential points of contention

  • Compliance burden and cost: Smaller businesses may struggle with implementation expenses, while larger companies have established resources to handle privacy requirements
  • Definition scope and applicability: Ambiguity around what constitutes "personal data" and which entities qualify as "controllers" could create compliance uncertainty
  • Consumer consent mechanisms: Determining what constitutes valid consent (explicit opt-in vs. other standards) versus industry preferences for broader data use rights
  • Interstate commerce complexity: How Virginia's requirements interact with federal law and other state frameworks, potentially creating conflicting obligations for national businesses
  • Enforcement and penalties: Questions about who enforces violations and what penalties apply could affect compliance incentives

Compiled from official sources — confirm details with the bill’s official record.

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