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S 8248

Authorizes the empire state development corporation to develop a public awareness campaign promoting businesses located in New York state

2025 Regular Session Introduced by April Baskin

The bill authorizes the Empire State Development Corporation to design and run a public awareness campaign promoting businesses located in New York state.

REFERRED TO COMMERCE, ECONOMIC DEVELOPMENT AND SMALL BUSINESS
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Bill Summary · S 8248

Summary of Bill S 8248

Overview

S 8248 would authorize the Empire State Development Corporation (ESDC) to develop a public awareness campaign promoting businesses located in New York state. The bill was introduced on May 27, 2025 and referred to the Committee on Commerce, Economic Development and Small Business. The primary sponsor is Senator April Baskin. A companion version exists in the Assembly (A 3760).

Purpose and Intent

  • To empower the state’s economic development authority to create and implement a public marketing initiative aimed at promoting businesses that operate within New York state.
  • The underlying goal appears to be increasing visibility and awareness of NY-based businesses, potentially supporting economic activity, job retention/creation, and consumer engagement within the state.

Key Provisions (as described by the bill’s title and summary)

  • Authorization for ESDC to design and carry out a public awareness campaign focused on NY-based businesses.
  • The bill likely would specify scope, funding, and duration in its full text (not provided here). Details such as target audiences, channels (advertising, digital marketing, events), and metrics would be defined in the enacted language.
  • Any oversight, reporting requirements, or sunset provisions would be determined by the bill’s actual text.

Note: The provided information does not include the full text, so specifics on funding levels, eligible entities, program duration, or governance requirements are not available in this summary. Readers should consult the bill’s text for exact provisions.

Who Would Be Affected

  • Primary: Empire State Development Corporation and its staff, which would be responsible for implementing the campaign.
  • Businesses located in New York state, which would be the focus of the public awareness efforts.
  • State taxpayers and the economic development ecosystem that benefits from broader promotion of NY-based enterprises.

Procedural Status and Timeline

  • Introduced: May 27, 2025.
  • Current status: Referred to the Committee on Commerce, Economic Development and Small Business (listed twice in the actions, which appears to be a duplication in the record).
  • Next steps (if advanced): Committee consideration, potential amendments, floor debate and vote in the respective chamber, and reconciliation with any companion bill in the other chamber (if applicable) before final passage.

Sponsors and Related Legislation

  • Primary Sponsor: Senator April Baskin.
  • Related Bills (prior-session and companion):
    • S 6668, S 622, S 5239, A 6673, A 3760 (companion), A 8932 (prior-session)
    • Notably, A 3760 is listed as a companion bill in the Assembly.

Potential Impacts and Considerations

  • Positive: Could raise awareness of NY-based businesses, potentially attracting customers and investment, and supporting local economic activity.
  • Fiscal/operational considerations: The bill’s effectiveness would depend on funding levels, implementation strategy, and measurable goals; cost to the state would depend on appropriation and duration.
  • Oversight and accountability: Details on reporting, performance metrics, and sunset provisions would influence transparency and ongoing evaluation.

Next Steps for Interested Readers

  • Review the full bill text for exact provisions, including funding, scope, eligible entities, reporting requirements, and any sunset clauses.
  • Monitor committee actions in the Commerce, Economic Development and Small Business committee for amendments or potential passage.
  • Compare with related bills (S 6668, S 622, S 5239, A 6673, A 3760, A 8932) for alignment or differences in approach.

Note: This summary reflects the information available from the bill’s title, sponsor, and status. The authoritative details will be in the introduced bill’s actual text.

Compiled from official sources — confirm details with the bill’s official record.

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