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HF 2452

Artificial intelligence use to dynamically set product prices prohibited.

2025-2026 Regular Session Introduced by Esther Agbaje and 10 co-sponsors

Bans use of AI to dynamically set product prices, shielding consumers from volatile pricing and forcing retailers to revise pricing systems.

Author added Kotyza-Witthuhn
#consumerprotection
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WeVote Research Nonpartisan
Bill Summary · HF 2452

Summary: HF 2452 – Artificial intelligence use to dynamically set product prices prohibited

Overview

HF 2452 is a Minnesota bill proposed to prohibit the use of artificial intelligence (AI) to dynamically set product prices. The measure is positioned within the Consumer Protection subject area and aims to limit price-setting practices that rely on AI-driven, real-time or adaptive pricing.

Legislative status and history

  • Introduced: March 17, 2025
  • First reading and referral: March 17, 2025, to the Commerce Finance and Policy committee
  • Later action: March 20, 2025 — author added Kotyza-Witthuhn
  • Related companion: SF 3098 (indicating cross-filed legislation in a companion Senate bill)

Purpose and intent

  • The central intent of HF 2452 is to safeguard consumers from AI-enabled dynamic pricing practices. By prohibiting AI-driven price adjustments, the bill seeks to promote predictable pricing, reduce potential unfair pricing manipulation, and reinforce consumer protections in transactions involving product pricing.

Key provisions (based on bill title and context)

  • Prohibition: The bill would ban the use of artificial intelligence to dynamically set product prices.
  • Scope and definitions: Specific definitions of “artificial intelligence,” “dynamic pricing,” and the exact scope (which products, platforms, and contexts are covered) are not provided in the summary. The actual text would define terms and set boundaries for applicability.
  • Enforcement and remedies: Details on which agency enforces the prohibition, penalties, civil remedies, and potential exemptions are not included in the available information. The enacted text would typically address enforcement mechanisms and consequences for violations.
  • Relationship to existing law: The bill would be integrated within Minnesota’s consumer protection framework, potentially building on or interacting with existing statutes addressing unfair or deceptive practices.

Who would be affected

  • Retailers, online marketplaces, pricing platforms, and other entities that set or adjust prices using AI-based dynamic pricing methods.
  • Consumers, who would be protected from AI-driven price fluctuations and potentially more predictable pricing in transactions.

Procedural and timeline aspects

  • Introduction and first reading occurred on March 17, 2025.
  • Committee placement: Commerce Finance and Policy.
  • The author was updated on March 20, 2025 to include Kotyza-Witthuhn as an author.
  • Companion bill SF 3098 indicates parallel consideration in the Minnesota Senate.

Potential impact and considerations

  • Consumer protection: Could reduce price volatility and perceived unfairness in pricing practices.
  • Business compliance: Likely requires changes to pricing systems and vendor contracts; may necessitate monitoring and auditing of pricing algorithms.
  • Definitional clarity: Success depends on clear definitions of AI, dynamic pricing, and the scope (products, platforms, exemptions).
  • Implementation timeline: The bill’s progress through committee and potential amendments will influence how quickly entities must comply.

Next steps

  • Review the full text to understand definitions, exemptions, enforcement, and penalties.
  • Monitor the Commerce Finance and Policy committee actions and potential amendments.
  • Compare with SF 3098 for aligned language and provisions across the House and Senate.

Compiled from official sources — confirm details with the bill’s official record.

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