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SB 746

Artificial intelligence; requiring certain disclosure for certain media. Effective date.

2026 Regular Session Introduced by Ally Seifried

Oklahoma requires AI disclosure in media content to increase transparency and combat misinformation from synthetic or AI-altered materials.

Second Reading referred to Technology and Telecommunications
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Bill Summary · SB 746

Legislative bill overview

SB 746 requires disclosure of artificial intelligence use in media content creation and distribution in Oklahoma. The bill establishes transparency obligations for creators and distributors to inform the public when AI has been used to generate or significantly alter media materials.

Why is this important

As AI-generated content becomes increasingly sophisticated and difficult to distinguish from human-created material, disclosure requirements aim to prevent misinformation and protect public trust. This addresses growing concerns about deepfakes, synthetic media, and manipulated content that could influence elections, public opinion, and consumer decisions without informed consent.

Potential points of contention

  • Scope ambiguity: The bill's language "certain media" and "certain disclosure" leaves undefined which types of AI use require notification (e.g., does minor filter use count? AI-assisted editing? Full generation?), creating compliance uncertainty
  • Enforcement challenges: No specified enforcement mechanism, penalties, or regulatory body to oversee compliance makes the mandate potentially unenforceable
  • Free speech concerns: Disclosure mandates could face constitutional challenges regarding compelled speech and whether they constitute reasonable limitations on expression rights
  • Competitive burden: Requiring disclosure only in Oklahoma could disadvantage local creators competing with national platforms that operate across multiple states without uniform rules

Compiled from official sources — confirm details with the bill’s official record.

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