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HB 6648

AN ACT REQUIRING THE DEPARTMENT OF EMERGENCY SERVICES AND PUBLIC PROTECTION TO IMPLEMENT AND CREATE A MARKETING CAMPAIGN FOR THE PURPLE ALERT SYSTEM.

2025 Regular Session Introduced by Eleni DeGraw

DESPP must implement the Purple Alert system in the state and launch a statewide public awareness campaign about its purpose, recognition, and response.

REF. TO JOINT COMM. ON Public Safety and Security
#developmentaldisabilities #personswith #emergencyservicesandpublicprotection #departmentof #intellectualdisabilities #mentalillness #missingpersons
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Bill Summary · HB 6648

HB 6648 — Summary

Overview

HB 6648, titled “AN ACT REQUIRING THE DEPARTMENT OF EMERGENCY SERVICES AND PUBLIC PROTECTION TO IMPLEMENT AND CREATE A MARKETING CAMPAIGN FOR THE PURPLE ALERT SYSTEM,” was introduced on January 24, 2025 and referred to the Joint Committee on Public Safety and Security. The bill would require the Department of Emergency Services and Public Protection (DESPP) to implement the Purple Alert system and develop a statewide marketing/awareness campaign related to Purple Alert.

Purpose and Intent

  • The main goal is to improve public awareness and understanding of the Purple Alert system and to ensure its implementation within the state.
  • The emphasis appears to be on outreach to the public and stakeholders to facilitate recognition, enrollment, activation, and appropriate response to Purple Alert indicators in missing-person cases involving individuals with developmental disabilities, intellectual disabilities, or mental illness.

Key Provisions (as described)

  • DESPP shall implement the Purple Alert system within the state. This entails establishing the program’s use and operational integration with existing missing-person protocols.
  • DESPP shall create and execute a statewide marketing/public awareness campaign for Purple Alert. This campaign would aim to inform the public, law enforcement, disability communities, caregivers, and other relevant partners about:
    • The purpose and scope of Purple Alert
    • How to recognize and respond to Purple Alert notices
    • How to participate in or trigger alerts when appropriate
  • The bill’s text provided here does not specify:
    • Funding levels or sources
    • Specific performance metrics or reporting requirements
    • Timelines or milestones for implementation or campaign rollout
    • Oversight, governance, or interagency coordination details

Affected Parties and Impact

  • Primary: DESPP and its partners (state and local law enforcement, emergency management agencies).
  • Beneficiaries: Persons with developmental disabilities, intellectual disabilities, or mental illness who may go missing, along with families, caregivers, and disability advocacy organizations.
  • Potential outcomes include heightened public awareness, faster dissemination of information in missing-person cases, and improved outcomes for vulnerable individuals.

Procedural and Timeline Aspects

  • Status: Introduced January 24, 2025; referred to the Joint Committee on Public Safety and Security.
  • There are no explicit dates, deadlines, or reporting requirements in the information provided. If advanced, the bill would proceed through committee consideration, potential amendments, and floor votes per the state’s legislative process.

Notes

  • For a complete understanding, the full text would clarify funding, implementation timelines, exact scope of the marketing campaign, and any reporting or evaluation requirements.

Compiled from official sources — confirm details with the bill’s official record.

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