WeVote
Log In

Bill

Bill

H 99

An Act relative to surveillance pricing in grocery stores

194th Legislature (2025-2026) Introduced by Lindsay Sabadosa

Massachusetts bill restricts retailers' ability to charge different prices to individual customers based on personal data, aiming to prevent discriminatory pricing in grocery stores.

Read second and ordered to a third reading
0
WeVote Research Nonpartisan
Bill Summary · H 99

Legislative bill overview

H 99 addresses "surveillance pricing" in grocery stores—the practice where retailers use customer data to dynamically adjust prices based on individual shopping patterns, income, or demographic information. The bill aims to regulate or restrict these discriminatory pricing practices in Massachusetts grocery retail environments.

Why is this important

Dynamic pricing based on personal data collection raises consumer protection concerns, as it could allow retailers to charge different prices to different customers for identical products based on their perceived ability or willingness to pay. This practice disproportionately affects lower-income consumers and vulnerable populations, potentially widening inequality in access to affordable food.

Potential points of contention

  • Retail business model impact: Grocery chains may argue that personalized pricing and targeted discounts are essential competitive tools and consumer benefits (loyalty rewards), and that restrictions limit their pricing flexibility
  • Technology and enforcement challenges: Defining and proving "surveillance pricing" versus legitimate loyalty discounts or promotional strategies may be technically complex and difficult to enforce
  • Market competitiveness concerns: Some argue restrictions could reduce retailers' ability to compete with larger chains or online platforms, potentially harming smaller grocers or raising overall consumer prices

Compiled from official sources — confirm details with the bill’s official record.

Sign in to ask a question.