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SB 1332

An Act providing for notice of use of artificial intelligence or generative artificial intelligence in political advertisements.

2025-2026 Regular Session Introduced by Lisa Boscola and 12 co-sponsors

Requires conspicuous disclosure in political ads when AI or generative AI is used in their creation or operation.

Referred to State Government
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WeVote Research Nonpartisan
Bill Summary · SB 1332

Summary of Bill: SB 1332 (2025-2026) — Notice of AI or Generative AI in Political Advertisements (Pennsylvania)

Primary purpose

SB 1332 seeks to require explicit disclosure when political advertisements use artificial intelligence (AI) or generative artificial intelligence (GAI). The bill’s intent is to ensure transparency for voters by informing them that a political ad was produced or substantially aided by AI/GAI technology.

Key provisions and changes

  • Disclosure requirement in political ads: Any political advertisement (including messages delivered via traditional media and digital platforms) that incorporates AI or GAI in its creation or operation must include a clear notice indicating the use of AI/GAI.
    • The notice is meant to be conspicuous and readily understandable to the average voter.
  • Scope of ads covered: The text references “political advertisements,” which typically includes communications aimed at influencing political views or actions in elections. The bill would apply to paid ads and possibly other forms of sponsored messaging used during campaigns.
  • Content of the notice: While the exact wording is not provided in the summary materials, the bill requires that the disclosure clearly communicates the involvement of AI/GAI in the ad’s creation or content generation.
  • Enforcement and penalties: The summary materials do not specify enforcement mechanisms or penalties. If enacted, such provisions would typically address violations (e.g., fines, corrective notices, or disclaimers) and designate enforcement authority (likely the state election or communications regulatory body).

Who/what would be affected

  • Political advertisers and campaigns: Campaign committees, PACs, political consultants, and advertising platforms that place or disseminate political ads in Pennsylvania.
  • Advertisers and platforms: Any entity responsible for producing or placing political messages that rely on AI/GAI tools to generate content, scripts, imagery, or targeting elements.
  • Voters and the public: Voters would receive enhanced transparency about whether AI/GAI played a role in the creation of political advertisements they encounter.

Procedural and timeline aspects

  • Status: Referred to the State Government committee on May 21, 2026.
  • Legislative path: As a bill in the Pennsylvania General Assembly, it would proceed through committee review, potential amendments, and floor votes in the Senate and then the House (if advanced) before any potential enactment.
  • Impact timeline (if enacted): The bill would become effective on a date specified in the final act (not provided in the current materials). Implementation would involve adopting or clarifying regulatory language, notices, and any required recordkeeping or verification processes for ads.

Additional context

  • The bill is sponsored by Senator Lindsey Williams and co-sponsored by multiple Democrats, with at least one Republican co-sponsor noted (Senator Rosemary Brown). A co-sponsorship memo indicates a focus on disclosure of AI in political advertisements.
  • There are no explicit fiscal notes, statutory cross-references, or statutory references listed in the provided materials.

Practical considerations

  • If enacted, the requirement could necessitate changes in ad production workflows to ensure AI/GAI disclosures are included in compliance with ad placement deadlines.
  • Advertisers may need to establish standards for what constitutes sufficient notice (placement, size, and wording) to meet the statutory requirement.
  • The bill’s clarity on what counts as “use of AI/GAI” (generation, optimization, targeting, or other automation) will influence its scope and compliance burden.

This summary reflects the current text and status as of the latest available action (May 21, 2026). For stakeholders, monitoring committee reports and potential amendments will clarify enforcement, notice specifications, and effective dates.

Compiled from official sources — confirm details with the bill’s official record.

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