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SB 2163

Alcoholic Beverages - As introduced, provides a limitation on liability for a celebrity who is a party to an endorsement agreement for an alcoholic beverage brand or an establishment licensed to sell alcoholic beverages for on-premises consumption. - Amends TCA Title 57.

114th Regular Session (2025-2026) Introduced by Richard Briggs

Tennessee bill shields celebrities endorsing alcohol brands from liability, potentially limiting injury victims' legal recourse against high-profile promoters.

Companion House Bill substituted
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WeVote Research Nonpartisan
Bill Summary · SB 2163

Legislative bill overview

SB 2163 would shield celebrities from liability when they endorse alcoholic beverage brands or bars through contractual agreements. The bill amends Tennessee's Title 57 (alcoholic beverage laws) to create a legal limitation on what celebrities can be held responsible for regarding these endorsements.

Why is this important

Celebrity endorsements significantly influence consumer behavior, particularly regarding alcohol consumption. This liability protection could affect how injured parties pursue legal claims if someone is harmed due to alcohol-related incidents connected to a celebrity's promotional activities, raising questions about accountability and public health.

Potential points of contention

  • Accountability gap: Limiting celebrity liability may insulate high-profile endorsers from responsibility for promoting products linked to addiction, drunk driving, or health harms, while manufacturers and venues retain protections
  • Third-party victim rights: Individuals injured by intoxicated persons (in car accidents, assaults, etc.) might face barriers suing celebrities who profited from promoting the alcohol that contributed to those injuries
  • Scope ambiguity: The bill's specific liability limitations are unclear—it's uncertain whether this protects celebrities from all claims or only certain categories, and whether it applies retroactively

Compiled from official sources — confirm details with the bill’s official record.

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