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LB 939

Adopt the Saving Human Connection Act

109th Legislature (2025-2026) Introduced by Dave Murman

Nebraska bill restricts AI and automated systems in customer service, requiring human representatives for certain business interactions to preserve direct human communication.

Notice of hearing for February 24, 2026
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WeVote Research Nonpartisan
Bill Summary · LB 939

Legislative bill overview

LB 939, the Saving Human Connection Act, restricts the use of artificial intelligence and automated systems in customer service and business interactions within Nebraska. The bill requires human representatives for certain communications while limiting algorithmic decision-making in specified contexts. The exact scope of restrictions depends on amendments and final language being developed.

Why is this important

As AI-driven customer service becomes standard across industries, this bill addresses consumer frustration with automated systems while raising questions about business compliance costs and feasibility. The legislation could establish a model for AI regulation at the state level, potentially affecting how companies operate in Nebraska and signaling broader policy direction on human-AI interaction in commerce.

Potential points of contention

  • Business compliance costs: Requiring human staff for customer interactions may increase operational expenses, particularly for small businesses, potentially raising prices for consumers
  • Scope ambiguity: The bill's current language (still being amended) may create unclear definitions of what qualifies as prohibited automation, leading to enforcement challenges
  • Competitive disadvantage: Nebraska companies could face higher labor costs than out-of-state competitors, potentially driving businesses elsewhere or limiting service expansion
  • Technology innovation tension: The bill may discourage investment in legitimate efficiency improvements and accessibility features that AI can provide

Compiled from official sources — confirm details with the bill’s official record.

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